Brand Manager

Key Responsibilities 1.   Brand Strategy s Campaign Management

·      Conceptualize and execute UP-focused brand campaigns aligned with DB Digital’s national brand strategy.

·      Lead ATL s BTL brand initiatives including print, outdoor, radio, digital, on-ground activations, and hyperlocal campaigns.

·      Ensure consistent brand voice, tonality, and visual identity across medium

2.   Digital Social Media Growth ·      Own digital and social media fan acquisition strategy for UP.

·      Drive sustained growth across platforms (Insta, FB, YT, WA, emerging platforms).

·      Work closely with editorial, product, and performance teams to convert users into daily active reader

·      Leverage data and analytics to optimize reach, engagement, and DAU growth.

3.   Audience s Consumer Insights

·      Conduct and interpret consumer research, user behavior analysis, and market insights specific to UP.

·      Translate insights into actionable brand and content strategies.

·      Track audience cohorts, engagement patterns, and consumption habits.

4.   Partnerships s Tie-Ups ·      Develop strategic tie-ups with brands, platforms, institutions, and local influencers.

·      Lead co-branded campaigns and integrations to enhance reach C engagement.

·      Identify innovative partnerships to accelerate fan acquisition and reader stickiness.

5.   Reader Engagement s Community Building

·      Design and manage reader engagement initiatives including contests, digital events, offline meetups, and community programs.

·      Build strong regional connectivity and loyalty for DB Digital in UP.

·      Strengthen the brand’s relevance among youth, urban, and emerging digital audiences.

6.   Performance Tracking s Analytics

·      Own KPIs related to DAU growth, fan acquisition, engagement rate, reach, and brand health metrics.

·      Regular reporting and review with National Brand Head.

·      Use analytics to refine campaigns and improve ROI.

7.   Team s Stakeholder Management

·      Work cross-functionally with editorial, product, marketing, sales, and agency partners.

·      Build and mentor a regional brand and digital marketing team.

• ·      Manage creative, digital, and media agencies for effective execution.