Brand Manager

Your Tasks Position Purpose

The Brand Manager, BLU Asia Innovation leads assigned innovation projects and supports the category innovation strategy and pipeline across Asia. The role bridges global category priorities with Asian consumer and market needs, manages complex cross-regional stakeholders, and drives innovation projects from strategy and concept development through localization, IIM delivery and market launch. The position requires strong independence, an international mindset and the ability to lead projects across multiple markets and functions.

Main Responsibilities

Asia Innovation Strategy & Pipeline

• Support the development and implementation of the assigned category innovation strategy and short- to long-term pipeline for Asia.
• Translate global category strategy and innovation priorities into relevant opportunities and plans for Asian markets.
• Contribute Asian consumer, competitor, business and regulatory perspectives to global category and R&D teams.

Global and Cross-regional Project Leadership

• Independently lead assigned innovation and renovation projects across regions and markets, from strategy and concept development to launch.
• Act as Marketing Lead in IIM core teams and drive alignment, decisions, milestones and deliverables across Global, Emerging Markets, Asia Market Units and cross-functional partners.
• Manage project complexity, risks, dependencies and competing stakeholder expectations to ensure on-time and locally relevant delivery.

Innovation Development & Localization

• Maximize the impact of global innovation pipelines in Asia and adapt formula, packaging, claims and communication to Asian consumer and market requirements.
• Support Asia-specific innovation opportunities and new market projects where aligned with category strategy.
• Partner with R&D, Supply Chain, Packaging Development, Regulatory Affairs and other core functions throughout the innovation process.

Stakeholder Management & Collaboration

• Build effective working relationships with global core teams, regional stakeholders and local markets in a matrix organization.
• Communicate recommendations, project status, risks and required decisions clearly to senior and cross-functional stakeholders.
• Facilitate cross-market knowledge exchange, alignment and consistent innovation execution.

Consumer, Market & Performance Learning

• Apply consumer insights, market intelligence, competition and technology trends to identify growth opportunities and improve innovation relevance.
• Monitor launch feedback and performance, capture learnings and integrate recommendations into future innovation projects and pipeline decisions.

Your Profile

• Bachelor's degree or above in Business, Marketing or a related field.
• 4-6 years of relevant experience in brand marketing, innovation marketing or product development, aligned with the MG5B Brand Manager career framework.
• Must have innovation working experience in an international company; skincare experience is not required but will be beneficial .
• Proven experience independently managing innovation or renovation projects from concept to launch in a cross-functional and international environment.
• Demonstrated ability to manage cross-regional stakeholders and lead projects involving global teams and multiple markets.
• Experience in skin care, beauty care, personal care or a related category is preferred; this experience may come from innovation, regional marketing or local marketing roles.
• Strong project management, structured thinking and ability to manage complexity, ambiguity and multiple priorities.
• Standalone working style, international mindset and strong intercultural collaboration capability.
• Strong influencing, stakeholder management, communication and presentation skills in a matrix organization.
• Agile, resilient, assertive, proactive and solution-oriented with a can-do mindset.
• Fluent in English and Chinese will be advantage