Brand Manager

Role Purpose

Own MTAS's brand identity and visibility — across digital, print, and physical touchpoints — ensuring consistent, compelling messaging that drives admissions and reinforces trust among parents and the community.

Key Responsibilities

• Design and maintain brand guidelines (logo usage, colors, tone) across MTAS,
• Create banners, hoardings, brochures, and other physical advertising materials for campaigns and events
• Design social media creatives and manage content calendars across platforms (Instagram, Facebook, YouTube)
• Plan and run paid ad campaigns (Meta/Google) targeted at parent audiences, in coordination with the admissions funnel
• Design collateral for promotional events at pre-schools/societies and on-campus events (standees, invites, signage)
• Track ad performance and creative effectiveness; iterate based on what drives inquiries, not just engagement
• Ensure visual consistency across all franchise locations

Key Skills & Attributes

• Graphic design proficiency (Canva/Adobe Suite) and understanding of print production
• Experience running and optimizing paid social/search campaigns
• Ability to translate admissions goals into creative briefs and campaign calendars
• Comfortable working across both digital and on-ground physical branding

Success Metrics

• Inquiry volume generated from digital and physical campaigns
• Cost per lead / cost per admission from paid campaigns
• Brand consistency and turnaround time on event/campaign collateral

Pay: Up to ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Meta Ads Manager: 3 years (Preferred)
• Content marketing: 3 years (Preferred)
• Design: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person