Brand Manager

Job Summary:

We are looking for an experienced and result-oriented Brand Manager to lead brand strategy, positioning, communication, ATL, BTL, digital marketing, activations, and on-ground brand initiatives for SPR India.

The role will be responsible for strengthening brand visibility, ensuring consistent brand communication, executing integrated marketing campaigns, and driving impactful customer engagement across online and offline touchpoints.

Key Responsibilities:-

Brand Strategy & Management

• Develop and execute brand strategies aligned with business objectives.
• Manage brand positioning, messaging, tone of voice, and brand identity.
• Ensure consistent implementation of brand guidelines across all communication channels.
• Monitor market trends, competitor activities, consumer behaviour, and industry developments.
• Develop annual and quarterly brand plans and marketing calendars.

ATL & BTL Marketing

• Plan and execute ATL and BTL marketing campaigns across relevant markets.
• Manage OOH, print, radio, outdoor branding, transit media, mall branding, and other ATL initiatives.
• Plan and execute BTL activities including roadshows, exhibitions, property activations, customer events, corporate events, mall activations, kiosks, promotions, and on-ground campaigns.
• Identify high-impact locations and opportunities for brand visibility and customer engagement.
• Develop innovative on-ground activation concepts to increase brand awareness and footfalls.
• Measure the effectiveness and ROI of ATL and BTL campaigns.

Campaign & Creative Management

• Lead 360-degree integrated marketing campaigns across digital, ATL, BTL, events, and activations.
• Prepare creative briefs and coordinate with creative, media, production, and event agencies.
• Review and approve campaign creatives, communication materials, and marketing collaterals.
• Ensure campaigns are delivered within timelines, budgets, and brand guidelines.

Digital & Social Media

• Work closely with digital marketing teams to strengthen online brand presence.
• Oversee brand communication across social media, websites, digital campaigns, and content platforms.
• Ensure consistency between offline and digital brand communication.
• Track digital engagement and campaign performance.

Events & Activations

• Plan and execute brand launches, customer engagement events, exhibitions, property launches, and promotional activities.
• Manage event agencies, vendors, production partners, and on-ground execution teams.
• Develop concepts and experiences that strengthen customer engagement and brand recall.
• Ensure smooth execution from planning through post-event evaluation.

Agency & Stakeholder Management

• Manage creative, media, PR, digital, event, production, and activation agencies.
• Coordinate with Sales, Leasing, CRM, Projects, Business Development, and other internal teams.
• Negotiate with vendors and agencies while ensuring quality and cost efficiency.
• Monitor agency deliverables and timelines.

Budget & Performance Management

• Prepare and manage brand marketing budgets.
• Track campaign spends and ensure effective utilisation of marketing budgets.
• Analyse campaign performance and prepare management reports.
• Measure KPIs including brand reach, engagement, footfalls, campaign effectiveness, and ROI.

Key Skills & Competencies

• Strong knowledge of Brand Management and Marketing Strategy.
• Strong experience in ATL, BTL, OOH, activations, and events.
• Experience in integrated 360-degree marketing campaigns.
• Strong creative and strategic thinking.
• Excellent agency and vendor management skills.
• Strong communication and presentation skills.
• Good understanding of digital and social media marketing.
• Strong project management and execution capabilities.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical and budget management skills.

Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA/PGDM in Marketing will be an added advantage.

Experience

• Minimum 7**+ years of relevant experience** in Brand Management / Marketing.
• Experience in Real Estate, Retail, Hospitality, FMCG, Consumer, Commercial, or other brand-driven industries will be preferred.
• Candidates with strong experience in ATL + BTL + Digital + Events + OOH will be preferred.

Regards

Vinoth
HR | SPR India
[email protected]