Brand Manager

Brand Growth & Strategy

• Develop brand positioning and drive sustainable growth of the sport brand & product (Apparel / Equipment) through strategic brand management.
• Study and understand sports insight, trends, competitive, and consumer behavior translate into actionable brand strategies.
• Develop business opportunities, market segments, competitive analysis, and trends to strengthen brand identity and revenue according to the company's goal.

Product Innovation & Development

• Lead product innovation (Features, Function, Technology Material), define direction, and work closely with across departments (Planning, Design, Product Development, Merchandising).
• Manage product development pipeline productivity (Cost/Supplier/Production Management) for delivery quality aligned with client requirements.

Brand Communication & Marketing

• Build and strengthen brand communication by developing and executing integrated marketing strategies.
• Plan and manage seeding strategies, athlete/influencer/ambassador, and partnerships to develop brand loyalty.
• Oversee social media direction and content production tools to promote the brand consistently across channels.
• Collaborate with the MarCom, Creative, Content, Seeding, and Production teams to promote product-aligned messaging and visuals.

Cross-functional Collaboration & Execution

• Work closely with Sales, E-commerce, Retail, and VM teams to ensure strong go-to-market execution.
• Lead product launches, campaigns, and activations to build brand community.
• Monitor campaign performance and brand KPIs to continuously optimize strategy.

Please submit your CV

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