Brand Manager

Job Title: Brand Manager – International

Location: Kolkata (Onsite - Work from Office)

About the Role:

We are looking for a Brand Manager – International to drive brand-building across new and existing international markets, from market-entry strategy to day-to-day social media communication. The role will ensure the brand is effectively localized for each market while maintaining consistency with the overall global brand direction.

Key Responsibilities:

• Own regional social media channels including Instagram, TikTok, and other market-relevant platforms, managing content calendars, posting cadence, and community engagement.

• Develop and localize content based on market-specific language, culture, consumer behavior, and platform trends rather than directly translating domestic content.

• Manage in-market influencer and creator partnerships, including identification, execution, and ongoing coordination.

• Track market-wise brand health and campaign performance, identifying opportunities to improve brand visibility and engagement.

• Capture and communicate local consumer and market insights to the Product/NPD team to support market-specific requirements.

• Coordinate with in-market distributors and platform partners to ensure effective execution of marketing initiatives.

• Work closely with the domestic brand team to maintain global brand consistency while enabling relevant local adaptation.

Preferred Skills & Know-how:

• Strong understanding of International Brand Building, Social Media, Content Strategy, and Influencer Marketing.

• Experience in localizing brand communication across different markets, cultures, and platforms.

• Strong understanding of Instagram, TikTok, regional social platforms, and digital consumer behavior.

• Ability to analyse brand health, campaign performance, and market insights.

• Strong stakeholder management and coordination skills across international partners and domestic teams.

Experience Requirements:

• 5–8 years of experience in Brand Management, Digital Marketing, Social Media, or related roles, preferably with international market exposure.

• Proven experience managing regional/international social channels, content localization, influencer partnerships, and brand communication.

• Experience working with international distributors, marketplace/platform partners, and cross-functional brand/NPD teams preferred.