Brand Manager

• Role & responsibilities:

Purpose of this role is to develop and execute comprehensive brand strategies that strengthen brand positioning and create lasting relationships with target customers. Build and maintain brand awareness while increasing market share and overall brand perception in competitive markets. Drive profitable growth through strategic brand management initiatives that align with organizational goals and mission. Establish and maintain a consistent, recognizable brand image across all marketing channels and customer touchpoints.

• Shape the brand narrative and ensure all branding decisions result in stronger sales and customer loyalty. Monitor and enhance brand reputation through strategic marketing initiatives and brand reputation monitoring Forecast market trends and identify growth opportunities that advance the brand's competitive advantage.

• Conduct comprehensive market research to keep track of brand health, understand consumer behavior, marketplace dynamics, competitor offerings, and customer needs.

• Develop and implement brand strategies that differentiate the company from competitors and resonate with target audiences

Analyze data for trends, insights, and information to inform strategic brand decisions and identify growth opportunities.

• Oversee the creation and execution of integrated marketing campaigns across print, broadcast, digital, and social media platforms
• Manage key associations like sponsorships of big properties, events, activations, etc. on end to end basis with complete ownership of communication command center to get the most out of such tie ups.
• Collaborate with cross-functional teams including marketing, sales, creative, design, R&D, operations, finance, and legal departments to ensure brand alignment.
• Manage and develop brand P&L, budgets, estimates, and performance indicators to support branding effortsLead creative development agencies in designing brand communication strategies and retail displays that align with brand ethos

Supervise brand content and manage access to brand assets while developing and enforcing brand standards and usage guidelines

Plan and design product launches, promotional activities, events, exhibitions, sponsorships, and corporate responsibility programs

Maintain relationships with company stakeholders, clients, vendors, distributors, influencers, journalists, and external marketing partners

Measure campaign success, assess KPIs and ROI, and produce performance reports with strategic recommendations.

• Oversee social media accounts and ensure brand consistency across all advertising and campaigns.

• Stay on top of marketing trends, consumer insights, and innovations to develop responsive brand strategies

Manage and mentor team members including assistant brand managers and junior marketing staff, in future.

Preferred candidate profile:

• Qualification - Graduate/MBA

Experience : 6 -12 Years

• Relevant/Additional Experience Digital + A

Location : Gurugram