Brand Manager

About the role

We are looking for a commercially driven Brand Manager to lead the development and execution of brand strategies for assigned premium beverage brands. This role will drive brand equity, sales growth, and profitability across key channels, with a strong focus on the on-trade, prestige accounts, and cocktail bar channel. The Brand Manager will work closely with the Prestige Channel Leader, sales, trade marketing, brand owners, and external agencies.

Key responsibilities

• Develop and implement annual brand plans, including positioning, pricing, portfolio strategy, innovation, and go-to-market plans.
• Monitor brand performance and recommend corrective actions to achieve volume, revenue, and share targets.
• Plan and execute integrated marketing campaigns across ATL, BTL, digital, social, events, and sponsorships.
• Develop on-trade and off-trade activations, menu listings, and key account partnerships.
• Collaborate with sales and trade marketing teams to drive distribution and visibility.
• Manage A&P budgets, forecasts, and ROI tracking.
• Work with finance and sales to ensure brand profitability and accurate demand planning.
• Analyze market trends, competitor activity, and consumer insights to identify opportunities.
• Translate insights into actionable brand and channel strategies.
• Manage relationships with brand owners, internal cross-functional teams, and external agencies.

About you

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of brand management experience, preferably in beverage, alcohol, FMCG, luxury, or premium consumer goods.
• Strong understanding of the on-trade, cocktail bar, or prestige channel is highly preferred.
• Proven experience in brand planning, campaign execution, and budget management.
• Strong commercial acumen, analytical skills, and project management ability.
• Excellent communication, presentation, and relationship-building skills.
• Fluent in English; Cantonese and/or Mandarin is a plus.
• Willing to travel and work occasional evenings for trade events and activations.

Benefits

• Competitive salary and performance bonus.
• Opportunity to work with premium brands and key industry partners.
• Career development in a dynamic, fast-growing beverage environment.
• Collaborative and entrepreneurial team culture.