Brand Manager

Brand equity and positioning:

§   Lead and implement the brand strategy and future vision of the brand

Marketing plan, budget & P&L:

§   Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met

§   Manage all financial variables to meet specific sales and profit goals

§   P&L management, pricing, estimating costs and promotional expenses, effective management

§   Analyze trade funds

§   Identify innovative brand ideas for brand plan

§   Recommend and execute marketing initiatives with team

Brand portfolio management:

§   Track and analyze performance (P&L and consumption) and report monthly to management

§   Manage inventory for brand, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing

New product development:

§   Gap assessments

-          Analyze industry/competitive trends, perform SWOT analysis and communicate  findings.

-          Develop an in-depth understanding of competitive product introductions/promotions and launches worldwide

§   Pricing

-          Analyze industry/competitive pricing and

§   New product financial planning / P&L

-          Develop preliminary volume for market for new launches and provide to Global Marketing

-          Manage all financial variables to meet specific sales and profit goals

-          Support development and P&L for new product launches

-          Support implementation of pricing for new product

Retailer relations:

§  Attend sales meetings when requested to present the brand vision, strategies and innovation

§  Create charts for account call presentations

§  Work closely with Sales to ensure Retailers’ needs are met

Forecasting:

§  Attend Promotional Forecasting meetings and action follow-ups

§  Attend monthly forecast consensus meetings and action follow-ups

§  Forecast unit sales

Advertising / media:

§  Lead the development of media creative briefs

§  Lead the development of ongoing media plans for brands

§  Develop marketing objectives, media plans and creative strategies for promotions projects

§  Continually evaluate media plan effectiveness in order to contribute to the improvement of future programs

PR:

§  Responsible for ongoing Public Relations initiatives

Promotions / POS merchandising:

§  Manage local promotional calendar

§  Analyze promotional performance of all marketing programs

§  Develop promotional collateral following Global guidelines and partnership with Trade Marketing

Brand reviews:

§  Create Brand Day and Monthly performance presentations

§  Communicate brand project status to management

Market research / market intelligence:

§  Analyze IRI data on as-needed basis

§  Analyze industry/competitive trends, perform SWOT analysis and communicate findings to manager.

§  Analyze and report on retailer performance on brand

§  Recommend and perform on-going market research

Value analysis:

§  Manage on-going value analysis

§  Manage all financial variables to meet specific sales and profit goals

Accountability:

§    Strong products

§  Budget spend

Other Responsibilities and Skills:

§   Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Marketing, Creative, Displays, Sales, Financial, Research and Operations teams

§   Supervise / develop brand timelines and process to monitor progress

§   Communicate and work effectively with people at all levels both internally and externally

§   Drive to elevate brand performance to the next level including new, different, and creative approaches

§   Translate creative ideas into achievable results

§   Build a team climate; supervise and develop subordinates

---

Qualification and Experience

§   Bachelor’s degree or higher in related field

§   7-10 years’ experience in brand management, experience in Skincare, Personal Care or Beauty/Cosmetics from Luxury

Brands.

§   Strong knowledge of marketing principals, as well as strong strategic and analytical skills.

§   Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management

§   Excellent communication skills and interpersonal skills.

§   Must be a strategic thinker who can develop ideas for growth and drive

§   Experience manage and developing a team.

§   Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities

§   Proficient knowledge and use of MS Office (especially Excel and PowerPoint)

Skill Sets

§   Proficient with MS office (PowerPoint, Word, Excel)

§   SAP  analyzer

§   Web- POS analysis

Personal Attributes

§   Able to work under pressure & tight schedule

§   Possess communication & interpersonal skill

§   Adapt to changes & environment quickly

§   Tactful and patient communicator

§   Effective problem solver

Innovative thinking for markettrend