Brand Manager

Job Title: Brand Manager Diagnostics / Healthcare

We are looking for a Brand Manager with a strong foundation in diagnostics, healthcare services, hospital networks, or health-tech companies. This role is cantered on brand strategy, communication architecture, and integrated campaign leadership — with a deep understanding of healthcare trust dynamics, regulated communication, and patient behaviour.

The ideal candidate brings experience in building healthcare brands where credibility, clarity, and clinical integrity are critical.

Core Responsibilities

1. Brand Strategy & Positioning (Primary Focus)

• Lead development of annual brand strategy aligned to business objectives
• Define positioning, value proposition, messaging pillars, and communication guardrails
• Build differentiated narratives rooted in clinical credibility and patient trust
• Drive brand consistency across all consumer touchpoints

2. Campaign Planning & Integrated Execution

• Conceptualize and lead integrated campaigns (ATL, BTL, Digital, OOH, Partnerships)
• Develop sharp, insight-led briefs for creative and media agencies
• Oversee campaign rollout ensuring message consistency and strategic alignment
• Track effectiveness against defined brand and business KPIs

3. Content & Communication Leadership

• Own brand voice, tonality, and storytelling frameworks
• Translate medical and diagnostic information into clear, patient-friendly communication
• Work closely with medical teams to ensure accuracy and compliance
• Oversee development of high-quality content across website, app, social, print, and on-ground collateral

4. Brand Governance & Measurement

• Monitor brand health metrics (awareness, recall, consideration, trust)
• Ensure regulatory compliance in all communication
• Conduct market and competitor analysis to refine positioning

Mandatory Experience

• 7–10 years of experience in diagnostics, hospital chains, healthcare services, or health-tech platforms
• Demonstrated experience leading brand strategy and large-scale campaigns in healthcare
• Strong exposure to regulated communication environments
• Experience working with medical, compliance, and cross-functional team.

Key Competencies

• Strategic brand thinking
• Strong communication architecture development
• Campaign planning & agency management
• Healthcare category understanding
• Stakeholder alignment & execution rigor

Success Indicators

• Clear, differentiated healthcare brand positioning
• High-impact campaigns with measurable brand lift
• Consistent communication across touchpoints
• Strengthened trust and credibility metrics