Brand Manager

Role Overview The Brand Manager is responsible for developing and executing brand strategies and marketing initiatives to drive brand growth, strengthen market positioning, and increase market share. The role works closely with cross-functional teams and external partners to deliver effective marketing campaigns, product launches, consumer engagement activities, and brand development initiatives aligned with business objectives.

Key Responsibilities

• Develop and execute brand strategies, annual marketing plans, and promotional activities to achieve brand growth and market share objectives.
• Manage the product portfolio, including new product launches, packaging development, product improvements, and product lifecycle management.
• Conduct market research, consumer analysis, and competitor assessments to identify market trends, growth opportunities, and consumer insights.
• Monitor brand performance, sales trends, market share, and campaign effectiveness, providing actionable recommendations to improve business results.
• Collaborate with Sales, Trade Marketing, Supply Chain, Production, R&D, and Finance teams to ensure effective implementation of brand and marketing initiatives.
• Coordinate with advertising agencies, media partners, and suppliers to develop marketing campaigns, communication materials, and promotional activities.
• Develop and monitor marketing budgets, ensuring effective resource allocation and cost efficiency.
• Plan and execute consumer engagement programs, digital marketing activities, brand activations, and promotional events.
• Ensure consistent brand positioning and identity across all communication channels, packaging, marketing materials, and consumer touchpoints.
• Support product innovation and new product development initiatives through consumer insights, market analysis, and cross-functional collaboration.
• Monitor industry developments, competitor activities, and emerging FMCG and food market trends to identify business opportunities.
• Prepare brand performance reviews, marketing reports, business presentations, and recommendations for management review.

Requirements

• Minimum 6 years of relevant experience in Brand Management, Marketing, Product Management, or a related role within the FMCG, food, beverage, or consumer goods industry.
• Strong understanding of brand strategy, brand positioning, consumer behavior, and market research.
• Proven experience in planning and executing marketing campaigns, product launches, promotional activities, and brand activation initiatives.
• Strong analytical skills with the ability to interpret sales performance, market data, and consumer insights to support business decisions.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Fluency in English, with strong verbal and written communication skills.
• Strong project management and organizational skills, with the ability to manage multiple projects and priorities effectively.
• Ability to work collaboratively with cross-functional teams, external agencies, and business stakeholders.

Please note: We will contact only shortlisted candidates for the interview process. Other applications will be kept in our candidate database and may be considered for future opportunities that align with your qualifications and experience.