Brand Manager

Job Summary:

The Brand Manager reporting to Marketing Manager is responsible for developing effective marketing strategies to achieve annual sales targets, market dominance, and optimal use of resources for assigned brands or categories.

Duties and Responsibilities:

Target Achievement:

• Develop sales forecasts and contribute to overall sales objectives.
• Analyze internal sales data and external market information for strategy formulation.
• Regularly assess brand performance and address gaps through market/store audits.

Portfolio Management:

• Optimize portfolio performance by assessing historical sales, inventory, and market demand.
• Manage new product development, including pricing, distribution, and promotional activities.
• Develop exit strategies for unsuccessful products and handle slow-moving inventory.

Marketing Plan Design, Management, Implementation, and Evaluation:

• Work with the Marketing Manager to craft marketing and brand strategies.
• Translate strategies into marketing tactics, analyze market research, and incorporate insights.
• Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
• Manage budgets, timelines, and evaluate campaign performance.

Brand Messaging Delivery and Consistency:

• Strengthen brand identity, awareness, and consistency as the "Brand Champion."
• Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.

Qualifications:

• Educational Background: Graduate in Marketing or related field.
• Work Experience: At least 3 years of management experience in an FMCG Company, with expertise in brand planning and execution.
• Technical Skills: Experienced in ATL, BTL, and Digital Activations, successful in steering marketing programs, proficient in Market Research, Promotions, and Business Development.
• Generic Competencies: Detail-oriented, problem-solving skills, strong planning and organizing abilities, excellent verbal and written communication, commanding presentation skills, commitment delivery, proficiency in Excel and PowerPoint (knowledge of Photoshop is advantageous).