Brand Manager

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio.

• Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.

• Strengthen brand positioning, awareness and equity through market, customer and competitor insights.

• Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships.

• Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.

• Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders.

• Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities.

• Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.

• Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities.

• Bachelor's degree in Marketing, Business Administration, Communication or a related field.

• Minimum 3 years of professional experience in brand management, marketing or marketing communications.

• Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications.

• Experience in managing marketing campaigns, external agencies and cross-functional projects.

• Strong analytical thinking, creativity, communication and project management skills.

• Ability to manage multiple brands, stakeholders and priorities effectively.

• Very good command of written and spoken English.

• Experience in HVAC or other technical B2B/B2C industries is an advantage.