Brand Manager

Brand Manager

Experience: 4+ Years
Industry: Home Décor / Retail / Consumer / E-commerce
Company: Material Depot

About the Role

We are looking for a creative, strategic, and hands-on Brand Manager to build and strengthen Material Depot’s brand presence across digital and offline channels. The ideal candidate will combine strong brand thinking with excellent creative sensibility, consumer understanding, and execution capabilities.

You will own brand communication, social media growth, influencer collaborations, and integrated marketing campaigns, ensuring a consistent and compelling brand identity across every customer touchpoint.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute the brand strategy in alignment with business goals and growth priorities.
• Strengthen brand positioning, identity, and messaging across online and offline channels.
• Ensure consistency in brand voice, visual identity, and customer communication.

2. Social Media & Digital Growth

• Own and grow the brand’s presence across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Develop monthly content calendars and drive timely execution of engaging, high-quality content.
• Track content performance, audience engagement, and channel growth to continuously improve results.

3. Influencer Marketing & Partnerships

• Identify, onboard, and manage relevant influencers and content creators.
• Develop influencer campaigns that drive brand awareness, engagement, and consideration.
• Measure campaign performance and optimize collaborations based on outcomes.

4. Creative Campaigns & Brand Communication

• Conceptualize and execute integrated campaigns for product launches, store openings, festivals, and key brand moments.
• Lead creative briefs and coordinate with internal teams, agencies, designers, and content creators to take ideas from concept to execution.
• Oversee creative outputs across social media, paid advertising, website, in-store communication, and offline events.
• Maintain high standards of visual storytelling, design, and brand consistency.

5. Brand Awareness & Marketing Initiatives

• Plan and execute ATL, BTL, and digital initiatives to improve brand visibility and recall.
• Identify opportunities to strengthen brand presence through events, partnerships, activations, and customer engagement initiatives.
• Align brand campaigns with business objectives and customer acquisition priorities.

6. Brand Intelligence & Performance

• Track brand health, consumer sentiment, social media performance, campaign effectiveness, and competitor activity.
• Translate consumer insights and performance data into actionable brand strategies.
• Monitor relevant KPIs, including reach, engagement, brand awareness, campaign performance, and audience growth.

Requirements

• 4+ years of experience in brand management, brand marketing, or integrated marketing, preferably in consumer brands, home décor, retail, lifestyle, or e-commerce.
• Strong understanding of brand strategy, positioning, consumer behaviour, and visual identity.
• Excellent creative sensibility and an eye for design, storytelling, and detail.
• Experience managing social media channels, influencer collaborations, and integrated marketing campaigns.
• Strong written and verbal communication skills.
• Ability to work with data, interpret campaign performance, and translate insights into action.
• Excellent project management and cross-functional collaboration skills.
• High ownership, accountability, and a hands-on approach to execution in a fast-paced environment.

What We’re Looking For

Someone who can think strategically, execute independently, and build a distinctive brand. You should be comfortable working in a fast-moving environment, managing multiple initiatives, collaborating across teams, and balancing creative excellence with measurable business impact.

Pay: ₹1,800,000.00 - ₹2,000,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person