Brand Manager

Job Summary

The Brand Manager is responsible for developing and executing brand strategies that enhance brand awareness, strengthen market positioning, and support business growth. The role oversees marketing campaigns, ensures consistent brand messaging, and collaborates with cross-functional teams to deliver impactful brand initiatives.

Duties and Responsibilities

A. Brand Strategy & Management

• Develop and execute brand strategies aligned with the company's business objectives
• Establish and maintain consistent brand identity and messaging across all channels
• Identify opportunities to strengthen brand positioning and customer engagement
• Ensure all marketing materials adhere to brand standards and guidelines

B. Marketing Campaigns

• Plan, execute, and monitor integrated marketing campaigns and brand initiatives
• Coordinate campaign implementation with internal teams and external partners
• Manage campaign timelines, budgets, and deliverables
• Evaluate campaign effectiveness and recommend improvements based on results

C. Market Research & Analysis

• Monitor market trends, customer insights, and competitor activities
• Conduct market research to identify opportunities and consumer needs
• Analyze brand performance and key marketing metrics
• Prepare reports and recommendations to support strategic decision-making

D. Cross-Functional Collaboration

• Work closely with the Sales, Marketing, Operations, and other departments to support business objectives
• Coordinate with advertising agencies, suppliers, and external partners for brand-related activities
• Support product launches, promotional events, and brand activations
• Build and maintain strong relationships with key stakeholders

E. Reporting & Administrative Support

• Prepare brand performance reports, presentations, and marketing updates for management
• Monitor marketing budgets and ensure efficient use of resources
• Recommend innovative marketing strategies to improve brand awareness and market share
• And any duties that may be assigned from time to time

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• At least 3–5 years of experience in brand management, marketing, or a related role
• Proven experience in developing and executing brand and marketing strategies
• Strong knowledge of digital marketing, consumer behavior, and brand management principles
• Excellent project management and organizational skills
• Strong analytical and problem-solving abilities
• Excellent communication, presentation, and stakeholder management skills
• Proficient in Microsoft Office and marketing analytics tools
• Creative, results-oriented, and able to thrive in a fast-paced environment

Pay: Php50,000.00 - Php70,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• How much is your expected salary?

Work Location: In person