Brand Manager

Are you ready to embark on a journey where innovation meets passion, and collaboration fuels success? Look no further! We are seeking dynamic individuals to join our team and contribute to a workplace that values creativity, diversity, and continuous growth.

At Optibac Probiotics (Wren Laboratories Ltd) we believe in cultivating an environment where talent thrives, ideas flourish, and every team member plays a crucial role in our collective success.

If you're passionate about health and well-being, eager to make a meaningful impact, and ready to be part of a forward-thinking team, then we want to hear from you!

As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically and as the experts in friendly bacteria, specialising entirely in live cultures, we are committed to producing a high quality supplement range containing some of the most researched strains in the world, developed in the world’s leading laboratories.

Our award-winning range is sold in the UK, Ireland and many international markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine (CAM) practitioners.

Pioneers of the probiotics supplement category, Optibac has long been championing the gut health revolution, tirelessly educating professionals and consumers alike on the benefits of friendly bacteria in maintaining overall health and wellbeing. Our continual mission is to ‘empower millions of people to change their lives with the power of probiotics’.

A highly ambitious company who believe in really making a difference to people's lives through their product range, maintaining a vibrant & inspiring workplace and to giving back to wider society through charitable giving. To date Wren Labs has donated over £2m to charitable causes.

As a family-run business we have a strong focus on work-life balance and ensuring contributions are recognised and valued.

MAIN PURPOSE & SCOPE OF THE JOB

This is an exciting role in our growing marketing team, providing hands-on brand and marketing support across both our UK & Ireland and international businesses. The role reports directly to the Senior Brand & Marketing Manager UK & Ireland and provides agreed dotted-line support to the Senior Brand & Marketing Manager International, helping both areas translate strategy into high-quality, well-coordinated execution.

We’re an ambitious team who believe we can make a real difference to people’s lives and we’re looking for a passionate, hands-on marketeer to help bring probiotics to the mainstream. You’ll need solid experience across the full marketing mix, strong project-management skills and the drive to make things happen across multiple teams, channels and markets.

You’ll work closely with both Senior Brand & Marketing Managers, supporting teams across Sales, Digital, International, HCP, Science, Design and Creative. You’ll coordinate activity across brand campaigns, product launches, customer plans and international workstreams, bringing people together and keeping projects moving with clarity and energy. Priorities for shared support will be agreed between the two senior managers to ensure the role is focused where it can add most value and avoids duplicated work.

Things move fast at Optibac, so no two days are the same. You’ll need to be confident planning and delivering fully integrated 360° activity, grounded in consumer insight and best practice, while adapting your approach to different commercial and market needs. Digital know-how is essential too, as you’ll work closely with our Digital Team across website, Amazon, marketplaces and social activity where required.

You’ll play a central delivery role in consumer insight and market research. Working with the Senior Brand & Marketing Manager UK & Ireland, who leads global brand tracking, brand health and Trusted & Recommended studies, you’ll help manage research agencies, fieldwork, analysis and reporting, while also supporting the Senior Brand & Marketing Manager International with relevant international market insight and application of findings.

In the UK & Ireland, you’ll provide strong day-to-day support to our Sales teams across national accounts, pharmacies, health food stores and supermarkets, including range reviews, category management, customer marketing plans and sales-driving initiatives. Internationally, you’ll provide agreed support to priority markets, distributors and new-business opportunities, helping adapt and deliver effective marketing activity using our global brand assets and guidelines.

In summary, we’re looking for someone with a broad depth of experience, great instincts, a creative mind, strong attention to detail and, most importantly, someone who’s comfortable rolling up their sleeves to support on any task to get the job done within our close-knit team. If that sounds like you and you’re also a lovely human, we’d love to work with you.

Flexibility is essential at Wren Laboratories, with all teams working closely together to support and develop the ‘Optibac’ brand, so occasional additional support duties may be required in other areas of the business.

ESSENTIAL EXPPERIENCE

• Amazon & E-Commerce Experience
• Trade/Shopper Marketing Experience
• Campaign / NPD Launch Management experience
• Consumer Market research

DESIRABLE SKILLS & ABILITIES

• A strong collaborator who can work confidently across two senior reporting relationships, multiple markets and a close-knit team of brand champions.
• Someone who values hard work and always being there for their team.
• Strong presentation skills, high energy and positivity essential.
• A challenger brand mindset helpful to enable a constant stream of ideas and the ability to think differently.
• Exceptional project manager with proven cross-functional collaboration skills, able to manage multiple priorities, stakeholders and deadlines across UK & Ireland and international workstreams; familiarity with tools such as Basecamp, Asana and/or Trello is advantageous.
• Someone who is committed to self-learning and has a real desire to stay on top of industry trends and best practice.
• Proficient in a range of analytics tools, with a strong ability to analyse data.
• A strategic thinker and creative storyteller with a sharp eye for detail and design.

KNOWLEDGE, QUALIFICATIONS & EXPERIENCE

• Minimum 3 years’ experience across the entire marketing mix, including ATL, trade, conferences, consumer shows, in-store POS and advertising, PR and social media, digital and marketplaces.
• Line management experience beneficial and an appetite for talent development
• Exposure to the UK retail grocery market and a good understanding of the key drivers
• Experience managing agencies and in-house creative teams
• Experience working with cross-functional teams and external partners to deliver projects across different channels and markets.
• Experience supporting international markets, distributors or multi-market activity is highly desirable, alongside cultural awareness and confidence adapting central brand activity for local needs.
• A marketing-related degree or diploma is advantageous
• A strong command of written and spoken English at a professional level is essential.

COMPANY BENEFITS

• Annual Leave – 22 days + Bank Holidays + discretionary extra 3 days between Christmas and New Year; increasing by 3 days after 3 full years’ service.
• Sickness absence – 20 paid sick days + 5 days of Special Leave – for support with unexpected life events.
• 4% Pension contribution (after 3 months of service)
• Health Cash Plan & Employee Assistance Programme
• Enhanced maternity package
• Time off for GP/Hosp/Dental appointments
• Up to £500 worth of free Optibac products per financial year and 25% discount for family and friends.
• Mini-nutrition consultations with a fully qualified Nutritional Therapist – once a quarter

Please visit our careers page at www.optibacprobiotics.com/about-us/careers for the full Job Description and to apply!

We believe that a diverse, inclusive culture drives creativity and success. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.

If you are excited about the prospect of contributing to Optibac's global success and possess the skills and passion we're looking for, we invite you to apply.

For more company information visit www.optibacprobiotics.com

Pay: £45,000.00-£50,000.00 per year

Ability to commute/relocate:

• Andover, Hampshire: reliably commute or plan to relocate before starting work (preferred)

Work Location: Hybrid remote in Andover (Hampshire, South East Region)