Brand Manager

Job highlights

• Bachelor of Pharmacy/ BSc (Life Science/ Biochemistry branch) preferable with MBA in Marketing .
• Experience . 7 -10 years of Experience in Brand management
• IT skills - MS office minimum requirement - Excel proficiency (Pivot,VLOOKUP etc) . .

Achieving predetermined objective on Quantity /Quality ROI parameters, as well Brand Profitability

Develop Execute Marketing Plan of the assigned brands. Create demand, position the brand as TOM with customers Drive sales to achieve targets with effective executable implementation of strategies.

Market Intelligence

Customer market survey, polling demographics, design research-based strategy determining demand for products, analyzing competitor activity. Forecasting potential brand scope, analyzing price and sales

Developing KOL for Marketing Insights

Customers connect KOL development through CRM, CME Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.

Receiving business insights

Quarterly meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead In country sales marketing team members through campaigns

Regular field work Interdepartmental Coordination

Field work and cycle meet for assigned brands and territory. Measure and report success of campaign. Identify gaps and keep brand update. Analyze actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales with suppliers of print inputs/campaigns

Identifying Launching New products

New product identification with justification through primary and secondary research portfolio management

Job Specific Requirements - Multi therapy exposure namely General Practitioners, Cardiology, Diabetology

Competencies (Knowledge, skills and attributes).

Cardiology /Respiratory /Oncology/ Diabetology exposure is added advantage.

Analytical /Market research skills

Pharmaceutical marketing and selling.

Basic A/W Print knowledge

Communication Skills/Interpersonal Skill

IT skills - MS office minimum requirement - Excel proficiency (Pivot, VLOOKUP etc)

Qualifications

Bachelor of Pharmacy/ B.Sc. (Life Science/ Biochemistry branch) preferable with MBA in Marketing

Experience

7 -10 years of Experience in Brand management. International marketing exposure of at least 2 years is essential. African region will be an added advantage.