Brand Manager

Job Role: Manager / Senior Manager– Branded Content & Media Partnerships

Reporting: Branded Content Head.

Role Purpose

We are looking for an experienced Branded Content professional with strong relationships across the Indian media and entertainment ecosystem and a practical understanding of how branded content is developed and executed across multiple platforms. The candidate should have working relationships with Broadcast Television networks, OTT platforms, production houses, radio networks, publishers and digital content partners, and should understand how brand integrations work within each of these environments. The role is highly execution-oriented. The candidate should be able to take an opportunity from an initial conversation with a media partner through commercials, ideation, integration planning, production, approvals and final delivery.

Key Responsibilities

● Manage branded content and media partnership projects end-to-end across:

o Broadcast Television

o OTT Platforms

o Digital Publishers

o Radio

o Print

o Films and entertainment content

o On-ground and experiential extensions where relevant

● Understand client briefs and identify relevant media properties, content franchises, shows, films, formats and partnership opportunities.

● Work directly with broadcasters, OTT platforms, production houses, publishers, radio networks and other media partners to develop executable branded content opportunities.

● Understand different branded content formats, including:

o In-show integrations

o Fiction integrations

o Non-fiction integrations

o Vignettes

o Sponsorships

o Branded IPs

o Film integrations

o Radio integrations

o Print-led branded content

o Publisher-led custom content

o Digital extensions

o Long-term content partnerships

● Assess opportunities from both a creative and execution perspective.

● Work closely with partners to convert broad opportunities into clearly defined and executable branded content solutions.

● Lead discussions around commercials, deliverables, inventory, production requirements and timelines.

● Negotiate with media partners and production houses to optimise costs and extract maximum value.

● Understand production processes and independently coordinate: Scripts, Integrations, Pre-production, Shoot planning, Production, Brand visibility, Post-production, Edit feedback, Final approvals

● Attend shoots where required and ensure that agreed brand integrations are executed correctly.

● Work closely with production partners and platform teams to troubleshoot execution issues.

● Manage brand and partner feedback during scripting, production and post-production stages.

● Proactively identify relevant upcoming shows, series, films, content franchises, events and cultural opportunities for brands.

● Build longer-term partnerships with broadcasters and platforms instead of relying only on one-off integrations.

● Work closely with internal strategy, media, client servicing and implementation teams.

● Manage multiple projects and partner conversations simultaneously.

Experience

Preferred Experience: 6–10 years

Candidates may come from:

● Broadcaster branded content teams

● Network brand solutions teams

● Media agencies – content teams

● OTT partnership teams / solutions teams

● Integrated content agencies

Ideal Candidate

We are specifically looking for someone who understands how branded content actually gets made.

The ideal candidate should know who to call at a broadcaster or platform, understand what is realistically possible within a show or content environment, negotiate the opportunity, structure the execution and ensure that what was promised to the client is actually delivered.

They should be equally comfortable:

Sitting across the table from a broadcaster negotiating an integration, and standing on a shoot floor ensuring that the integration has been executed correctly. Candidates whose experience has primarily been limited to strategy, ideation or presentation development without hands-on execution experience may not be suitable for this role.

If interested, please share your resume at [email protected]