Brand Manager

We’re recruiting for our client, an independent premium spirits business with a growing portfolio of brands sold internationally. They own their own Scotch whisky distillery and are investing in building its single malt into a globally recognised brand. It’s an exciting point to join, with real ambition behind the brand and the capacity to scale as it grows. This is a hybrid role working 4 days a week from their London office.

The role

You’ll take hands-on ownership of the flagship single malt, plus a secondary brand from the portfolio, and drive its journey to global recognition. Reporting to the Senior Brand Manager, you’ll:

• Build and deliver bold, creative brand plans, campaigns and consumer experiences that drive growth and long-term brand value
• Act as brand guardian, working with regional markets, agencies and distributor partners to keep standards and messaging consistent
• Shape digital strategy (SEO, SEM and social) alongside the Social Media Manager
• Work with the advocacy team on trade education that drives trial and awareness
• Partner with the Head Blender and commercial teams on new product development and launches
• Find and build partnerships, sponsorships and PR opportunities
• Analyse campaign performance and competitor activity, and turn the data into clear recommendations

You’ll work closely with the in-house design team and Creative Director, brand ambassadors, production and operations, and the sales team.

What you’ll bring

• 5+ years in brand management, ideally in premium spirits (whisky knowledge is a real plus)
• Strong project management, with the ability to juggle multiple initiatives
• Commercial sharpness, including budget management and an understanding of pricing, margins and channel dynamics
• A data-led approach that still leaves room for great creative
• Excellent communication, presentation and stakeholder skills, and the ability to influence without direct authority
• Awareness of alcohol advertising standards and compliance
• A genuine passion for spirits culture and heritage, ideally with WSET Level 2 or above

Salary: 55k