Brand Manager

About Boring Marketing Ltd

Boring Marketing Ltd is a London-based creative and marketing company specialising in marketing, branding and digital strategy.

We help businesses develop their brand identity, communicate with target audiences and strengthen their market presence through strategic marketing, digital campaigns, public relations and creative brand activations.

As we develop our international brand development services, we are looking to appoint a Brand Manager to support Chinese consumer brands seeking to establish or strengthen their presence in the UK and European markets.

Job Purpose

The Brand Manager will lead and coordinate brand development initiatives for clients seeking to expand their brand presence internationally.

The successful candidate will develop an understanding of clients' existing brand positioning, target audiences and commercial objectives, translating these into appropriate brand strategies for the UK and European markets.

The role requires strong commercial awareness, strategic thinking, client relationship management and an understanding of the differences between Chinese consumer markets and international audiences.

Key Responsibilities

1. Brand Strategy and Positioning

• Assess clients' existing brand identities, market positioning, target audiences and commercial objectives.

• Develop brand positioning strategies that align with clients' business objectives and international expansion plans.

• Identify opportunities to adapt brand messaging, visual identity and marketing approaches for UK and European audiences.

• Develop strategic recommendations to strengthen brand recognition, differentiation and market relevance.

2. International Market Development

• Research the UK and European markets to identify relevant consumer trends, competitor activities and brand positioning opportunities.

• Evaluate how Chinese consumer brands can communicate their value propositions effectively to international audiences.

• Develop market-entry and brand-development recommendations tailored to individual clients.

• Identify suitable opportunities for international brand exposure through digital channels, partnerships, public relations, retail activities and offline campaigns.

3. Client Relationship Management

• Engage with clients to understand their brand objectives, business priorities and expectations for international expansion.

• Maintain regular communication with clients throughout the development and delivery of brand projects.

• Prepare client presentations, strategic proposals and brand-development recommendations.

• Translate clients' commercial objectives into clear strategic briefs for internal creative and marketing teams.

• Monitor client feedback and identify opportunities to improve service delivery and develop ongoing client relationships.

4. Campaign Planning and Coordination

• Develop brand campaign frameworks aligned with agreed brand strategies and client objectives.

• Coordinate with internal creative, marketing, public relations and research teams to support the implementation of brand initiatives.

• Provide strategic direction and maintain consistency between brand positioning, campaign messaging and promotional activities.

• Review campaign performance and recommend adjustments where necessary to improve brand effectiveness.

5. Market Research and Brand Insights

• Monitor developments in Chinese consumer markets and international branding trends.

• Research relevant competitors, consumer preferences, cultural considerations and emerging market opportunities.

• Use market insights to inform brand positioning and international marketing recommendations.

• Prepare reports and presentations communicating research findings, strategic recommendations and project outcomes.

6. Commercial and Project Management

• Prepare project proposals and contribute to the development of client service plans.

• Coordinate project priorities, timelines and deliverables with relevant internal teams.

• Monitor project progress against agreed objectives and identify potential delivery issues.

• Maintain appropriate records of client requirements, strategic decisions and project outcomes.

Essential Skills and Experience

The successful candidate should demonstrate:

• An understanding of brand positioning, consumer behaviour and marketing strategy.

• Strong client communication, presentation and relationship management skills.

• The ability to coordinate with creative and marketing teams to deliver projects effectively.

• Strong organisational skills and the ability to manage multiple projects and deadlines.

• An understanding of how brand messaging and marketing approaches may need to be adapted for different markets and audiences.

Experience working with Chinese consumer brands or supporting brands seeking international market exposure would be advantageous.

Application Deadline: 31 December 2026

Pay: £56,000.00 per year

Work Location: In person