Brand Manager

Our client is seeking a Brand Manager to join their growing team!

Brand Manager

Location: Northampton County, PA (Hybrid)

Salary: 100-120k

Competitive Benefits and PTO!

Job Summary

Our client is seeking a creative, strategic, and highly collaborative Brand Manager to bring their brand to life through impactful marketing programs and consumer experiences. This role is responsible for planning and executing annual marketing activation strategies that drive awareness, engagement, consideration, and conversion across key product categories, seasonal initiatives, platforms, and brand priorities. The ideal candidate is an experienced marketer who thrives at the intersection of strategy and execution, brings a global mindset, and excels at cross-functional collaboration. You are energized by turning insights into action and passionate about delivering outstanding consumer and shopper experiences.

Key Responsibilities

Marketing Activation Planning & Execution

• Support the development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for priority products, platforms, seasonal initiatives, and brand campaigns.
• Lead execution of integrated activation plans in partnership with sales, shopper marketing, digital marketing, partnerships, and cross-functional teams to achieve business objectives.
• Serve as a key liaison among marketing, sales, and global stakeholders to ensure alignment, collaboration, and operational efficiency.
• Translate consumer, product, and marketplace insights into actionable campaigns that generate demand and engagement.
• Develop activation toolkits that support alignment across sales teams, agency partners, and global stakeholders.
• Create and distribute clear, compelling activation briefs for agency and internal partners.
• Manage activation programs within approved budgets and timelines while maintaining alignment with broader business goals.
• Collaborate with global marketing teams to share activation plans, performance results, assets, and best practices.
• Analyze campaign performance and provide recommendations based on results, market impact, and growth opportunities.
• Maintain marketing performance scorecards and reporting to inform future planning and decision-making.

Shopper Marketing Support

In partnership with Shopper Marketing leadership:

• Plan and execute retail marketing programs across multiple channels and retail environments.
• Provide activation strategies, creative assets, and marketing support for retail partners to ensure alignment with national initiatives.
• Act as a liaison between sales and marketing teams to facilitate effective execution and collaboration.
• Conduct post-program analysis to evaluate effectiveness, efficiency, return on investment (ROI), and opportunities for optimization.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing, integrated marketing, brand activation, shopper marketing, or related marketing functions.
• Strong proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
• Experience managing cross-functional projects and multiple stakeholders simultaneously.

Preferred Qualifications

• Experience in shopper marketing and consumer-facing retail activation programs.
• Exposure to global or international brand marketing initiatives.
• Experience working with agencies and external marketing partners.

Knowledge, Skills & Abilities

• Strong strategic thinking with the ability to translate business objectives into actionable marketing plans.
• Excellent collaboration and relationship-building skills across multiple teams and organizational levels.
• Exceptional written, verbal, and presentation communication abilities.
• Data-driven mindset with a focus on measurable business outcomes and continuous improvement.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, matrixed environment with changing priorities.
• Proven success leading complex marketing campaigns from concept through execution.
• High attention to detail and commitment to operational excellence.
• Customer-centric approach with a passion for delivering engaging brand experiences.
• Strong sense of ownership, accountability, and results orientation.

Benefits include:

• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees