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Brand Manager

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Onsite

Brand Manager

Hormel Foods

Brand Manager

Skills

Branding StrategyBrandingFinancial PlanningSupply Chain

10 days ago

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Important information


Contract type:

Permanent

Salary:

$104,675 – $156,175 / year

Location:

United States

Work mode:

Onsite

Published on:

17 October 2026

What they need


BRAND MANAGER I/II – FARM JENNIE-O® BRAND – RETAIL – CORPORATE OFFICE (AUSTIN, MN / WILLMAR, MN)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy® , SPAM ®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus® , Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit www.hormelfoods.com.

RESPONSIBILITIES:

Operating independently, the Brand Manager is a highly seasoned position that has demonstrated success in areas of brand strategy, brand management and innovation. A typical incumbent would be comfortable making recommendations to drive and redirect the business.

  • Business planning, LRP strategy ownership, P&L accountability: Works with the Marketing Director and Senior Brand Manager in the creation of the long-range plan and development and execution of the annual operating plan (AOP) targets for the assigned portfolio. Establishes business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales & gross margin targets. Works with Financial Planning & Analysis (FP&A) for monitoring and updating P&L forecasts.
  • Innovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case. Works collaboratively across a large team to ensure strategies are understood and plans are executed to achieve long range plans and strategies.
  • Brand Equity Management: Manages brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion and public relations plans.
  • Supply Chain Partnership: Supports operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories. Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
  • Customer/Channel Development: Works closely with national category sales manager (NCSM) and direct sales force to deliver sales growth for the brand, including promotion timing, supply chain coordination, and protecting distribution. Supports Retail Sales customer engagement by participating in customer sales calls to accomplish sales initiatives, developing sales presentations or content, assisting in addressing customer category/brand opportunities and challenges. Develops trade strategy and national trade budget with NCSM counterpart. Monitors marketplace dynamics and implements corrective action when and where necessary.
  • Execution: Manages the day-to-day execution of the business including but not limited to, item setup, licensing, packaging projects, new item development, project management, Integrated Business Planning (IBP), S&OE, etc.

Level of position will be determined based on qualifications and experience.

QUALIFICATIONS:

Required

  • Bachelor’s degree
  • 3-6 years of Retail experience, including cross-functional experience, such as retail sales and marketing
  • Pattern of initiative and success
  • Proven problem-solving and decision-making skills
  • Ability to work effectively in a team environment on a variety of complex projects
  • Strong analytical and time management skills
  • Highly developed interpersonal and organizational skills
  • Well-developed written and verbal communication skills
  • Demonstrated creative thinking skills
  • Demonstrated aptitude and effectiveness in budget and financial management
  • Applicants must not now, or at any time in the future, require sponsorship for a work visa
  • Applicants must be authorized to work in the United States for any employer

Preferred

  • MBA

LOCATION: Corporate Office Austin, MN or Willmar, MN

A comprehensive relocation package to the above areas may be offered, if required.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Brand Manager I/II role is between $104,675 – $156,175 per year , and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location.

BENEFITS: Other components of Hormel Foods’ total compensation package includes comprehensive medical, dental and vision coverage, discretionary annual merit increases, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more.

TRAVEL REQUIREMENTS: 10% - 20% of the time

For immediate consideration, apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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