Brand Manager

Manpower Croatia, on behalf of its client Maraska d.d. , a well-established Croatian company specializing in the production and sale of alcoholic and non-alcoholic beverages, is looking for a candidate for the following position:

Brand Manager (m/f)

Location: Zagreb, Croatia

Job Description:

• Develop and implement brand management strategies, ensuring the brand’s identity and image are consistently maintained across all markets in which it operates.
• Participate in the development of new products that strengthen brand recognition and value.
• Coordinate collaboration with marketing agencies and external partners in the development and execution of marketing campaigns, including ATL, BTL, and digital activities.
• Plan, develop, and coordinate brand marketing activities in domestic and international markets, ensuring campaign consistency and effectiveness.
• Manage the annual marketing budget for assigned brands and ensure that planned objectives are achieved.
• Continuously monitor market trends, competitors, and sales performance, and propose initiatives to drive brand growth.
• Regularly visit points of sale to gain first-hand insight into the brand’s market presence and positioning.
• Develop and optimize products, pricing, and packaging for all markets in line with brand strategy and market potential.
• Monitor and analyze brand profitability across all markets (PLP, RSP, and ASP), collaborating with R&D and Production teams to optimize the cost of goods sold (COGS).

Requirements:

• University degree in Marketing, Economics, or a related field.
• At least 2 years of experience in the same or a similar role.
• Understanding of marketing concepts and channels, including ATL, BTL, digital marketing, social media, and PR.
• Creative thinking and an innovative mindset.
• Strong presentation and analytical skills.
• Project management skills.
• Proficiency in English.
• Valid Category B driving licence.
• Willingness to travel occasionally for fieldwork.

What We Offer:

• The opportunity to work for a company with a long-standing tradition and a strong portfolio of liqueurs and spirits.
• Permanent employment contract, subject to a six-month probationary period.
• Performance-based bonus.
• Travel allowance.
• Christmas and Easter bonuses, as well as holiday allowance.
• Discounted PassSport membership.
• Long-service awards.
• Gifts for employees’ children and an additional day off for parents whose children are starting first grade.
• Access to the internal social network, Jenz.
• A stable and supportive working environment that values initiative and new ideas.
• The opportunity to work in a manufacturing company and be involved in the entire end-to-end process, from initial product development to market launch.