Brand Manager

Perfetti Van Melle Nigeria Limited is a wholly owned subsidiary of Perfetti Van Melle group, one of the worlds largest manufacturers and distributors of confectionery and chewing gum, creating imaginative products and brands that are enjoyed in over 150 countries.

We are recruiting to fill the position below:

Job Position: Brand Manager

Job Location: Lagos

Job type: Full time

Responsibilities

• Drive the implementation of the marketing strategy for the company in line with objectives
• With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
• Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
• Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
• Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
• Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
• Work closely with design agencies and assisting with new product launches
• Manage accurately the invoicing/PO process.

Requirements

• Sound knowledge of Nigerian media landscape and consumers.
• Experience of having developed new & effective communication materials including TV copies.
• Able to collaborate efficiently with internal and external teams.
• Good communication skills, both written and orally.
• Experience working with & successfully managing 3rd party agencies / strategic partners.
• Budgetary & cost control management.
• Competitive intelligence & insights.
• Strong Multi project Project Management skills and experience.
• Good experience in driving new product developments.