Brand Manager (DTC/Ecommerce)

Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for a Brand Manager to further grow our portfolio brands. We are looking for an entrepreneurial, pragmatic, and independent DTC and ecommerce enthusiast with experience in brand building/management and ecommerce selling. This is a key role, and it entails to manage the complete brand, from setting strategy and achieving targets to managing the P&L.

Role

• Ensure outcomes and reach aggressive GMV, ROAS and P&L targets
• Own P&L management, capital allocation, target setting, and budgeting responsibilities
• Develop and define brand strategies with actionable plans for effective execution
• Implement the commercial team’s methodologies, playbooks, and key initiatives
• Lead end-to-end product development projects, including research, pricing, testing, and launch
• Conduct customer insights and research to inform brand strategies, product development, and marketing efforts
• Coordinate initiatives across functional teams within the commercial team
• Collaborate closely with the company’s VP of Commercial and CEO

Background

• Experience (5-6 years) in brand management / ecommerce selling (DTC, Marketplaces, etc)
• Experience (5-6 years) in the health, food supplement or beauty category
• Experience in performance marketing is a plus
• Experience in product development is a plus
• Expertise in ecommerce
• Talent for consumer branding
• Excellent command of spoken and written English

Benefits

• Competitive salary
• Direct impact
• Growth opportunities in high growth startup
• Hybrid setup (3 days in office, 2 days work from home; office in Makati)
• Perks: extra leave days, HMO coverage

If you are interested, please get in touch at [email protected]. If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you.