Brand Manager - EV

Job Purpose

The role of Brand Manager - EV will work towards strategizing, ideation, conceptualization, development and execution of new brand initiatives in the EV domain across markets, geographies and regions. The ideal incumbent will have a strong understanding of the EV industry, brand building, 360 media initiatives, collaborations and conceptualization of new & alternate initiatives to enable the brand to position itself in the EV domain.

Brand Manager - EV will be responsible for end to end brand management for our new offerings in the EV domain - creating sustainable engagement with Royal Enfield (RE) consumer, focussing on regional penetration and demand creation, brand plan formulation, brand positioning and increasing aspiration levels with respect to the brand, launch planning, readiness and execution in all geographies, building brand awareness and driving business funnel.

The position will report to the EV Brand Lead and work closely with the EV Function, Global Brand

(Digital, Creative Strategy, PR), Product Strategy team, Business Heads, EV Business Development and marketing leads across geographies to accomplish the role's purpose.

Position Overview

Location: Chennai

Position Title: Deputy Manager

Reports to: EV Brand Lead

Function: EV Brand

What you’ll do:

• Create and execute an annual brand plan to build brand awareness & aspiration through the brand’s positioning in priority markets.
• Strategize, plan and lead the execution of brand portfolio strategy; develop relevant campaigns to improve brand health, awareness, enquiries and retail sales
• Partner with external execution partners for onground roll out of finalized initiatives - Evaluation &mfinalization of communication strategy, collaborate with vendors / partners for development of impactful communication for creating impactful communication campaigns
• Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals and ensuring due research at various stages (Pre & Post) for generating effective consumer market insights
• Direct & Monitor the marketing initiatives for an impactful execution - Briefing & reviewing media plans, Providing release material to media, lead the GTM strategy and roll out plans, work with PR team to drive brand initiatives, analyzing impact on brand, retails & enquiries and providing update, reports on campaigns and escalate issues when necessary
• Enhance Consumer engagement to strengthen brand health - Conceptualization & Development of the consumer engagement plans, liaising with activation team for agency & cost finalization, aligning key stakeholders – senior , legal ,media & sales teams; rolling out & monitoring of the campaign in the field
• Liaison with CFTs for brand life cycle management - Contribute towards Brand extension strategy, lead on finalization of brand names, Legal Approval for brand extensions and names, Internal Alignment
• Communication & advertising Initiatives: Leverage opportunities such as festivals, Sports, results, Service and other avenues - Brief preparation along with relevant stakeholders / agreement on schedule, Vetting briefs, Review output from agencies, ensure internal approvals, release etc.
• Contribute towards ensuring positive P&L metrics for the brand, ensure retail volume and market share as per agreed SBP
• Identifying or development of brand activations & partnerships, Partake in regional marketing conversation to oversee brand initiatives
• Liaison with content & digital team to develop and disseminate communication for various initiative

What you'll bring:

Experience:

• 5 years of experience in building brands which create aspiration
• Possessing clear brand sensibility and creative abilities
• Prior experience of working in the EV industry will be an added advantage
• Passion for motorcycling and experience of working with Lifestyle/youth brands would be an advantage

Qualification: Bachelor's Degree (Full Time) - Specialization in Marketing, Advertising, Communications or related streams

Why work with us?

We are a global leader in middleweight motorcycles (250-750cc), operating in 80 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to join us?

Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”