Brand Manager, OTC

Kenvue is currently recruiting for a:

Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to:

マーケティング マネジャー

Location:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Work Location:

Hybrid

What you will do

Position Summary

This role will play a critical role in brand management, leading one of brands in Kenvue business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead a cross-functional team to deliver results, also have tight engagement with regional team to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities

Brand Management

Research & analysis

• Analyzes key performance indicators and financial reports such as brand sales and offtake

• Conducts consumer/market research to find new opportunity areas and assess the size of prize

Brand strategy development & execution

• Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans

• Develop longer term growth plan including brand evolution strategy

• Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

Communication planning & execution

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.

• Design advanced communication and media plan based on deep consumer insight and media behaviors

• Flawless execution of marketing campaign with sense of urgency

• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

Key brand index management

• Keep track of brand health through appropriate measurement tools

• Plans and forecasts for sales

• Budget planning and tracking

Whatwearelookingfor

Related Experience & Behavior, Competency

• At least 3+ years brand marketing experience.

• Experience of working with cross functional teams and regional teams.

• Consumer-centric & agile mindset

• Strong Owner mind-set to drive/deliver results by actively engaging relevant stakeholders

• Bachelor’s degree and above with relative brand management experiences

• (preferably) 2+ years of FMCG or related industry’s marketing experience

• (preferably) Experience of working with external distributors

Expertise and Skills

• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

• Strategic thinking & analytical and problem-solving skills

• Ability to speak and write in English and Japanese at a business level

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