Brand Manager (Snack)

Responsibilities:

• Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
• Develop and execute brand strategies tailored to target audiences.
• Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
• Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
• Work with advertising agencies and media partners to create brand-aligned content.
• Design and execute marketing campaigns across online and offline channels.
• Develop promotional activities, experiential marketing, and brand awareness programs.
• Assess competitive landscape and adjust strategies accordingly.

Qualification:

• Master's Degree in Marketing, Food Science or related field.
• At least 3 - 5 years experience in marketing or related field (FMCG is preferable)
• Good creative, interpersonal, negotiation, and compromising skills
• Good planning and management skill.
• Good analytical, problem-solving skills
• Ability to use personal computer
• Good knowledge of written and spoken English

We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.