Brand Manager - Spirits

Join Our Team as a Brand Manager – Spirit Brands at Hancocks Family MerchantsAre you passionate about premium beverages and innovative drink solutions? Hancocks Family Merchants is looking for a dynamic and creative Brand Manager to lead several of our spirit brands.

**About the Role:**As Brand Manager, you will lead the development and execution of strategic marketing initiatives across brands with our premium spirits portfolio. Working in close partnership with our marketing, sales, category, and advocacy teams, you’ll drive brand growth, elevate market visibility and foster deeper engagement with both consumers and customers. If you're ready to make an impact in the world of premium beverages—apply today.

Key Responsibilities:

·         Develop and implement strategic marketing plans for the spirit brands within your portfolio

·         Collaborate with the wider marketing team to create and execute world-class category promotions

·         Manage brand positioning, campaigns, and promotional activities across multiple channels

·         Analyse market trends, competitor activity, and consumer insights to identify growth opportunities

·         Build and maintain strong relationships with key stakeholders, including suppliers, agencies, and internal teams

·         Manage the profitability and performance of each brand in your portfolio, ensuring alignment with business objectives

·         Lead the development of brand assets and ensure consistency across all touchpoints

·         Manage new product development and go-to-market strategies in collaboration with category and sales teams

·         Manage budgets and ensure efficient allocation of resources to maximize ROI

·         Represent the spirit brands within your portfolio at industry events, trade shows and internal presentations

Qualifications:

·         Proven experience in brand management, ideally within the beverage or FMCG industry

·         Strong understanding of marketing principles, shopper marketing, and consumer behaviour

·         Demonstrated commercial acumen with experience managing budgets and delivering measurable results

·         Excellent communication, presentation, and interpersonal skills across diverse teams and stakeholders

·         Creative thinker with a passion for developing innovative, insight-driven marketing strategies

·         Experience working with external agencies and suppliers

·         Strong analytical skills with the ability to interpret data and translate insights into actionable plans

·         Understanding of brand positioning and portfolio management

·         Degree in Marketing, Business, or a related field (preferred but not essential)

Why Join Us? At Hancocks Family Merchants, we are committed to excellence and innovation. You will have the opportunity to work with a passionate team and make a significant impact on our brand's success. We offer a competitive salary, comprehensive benefits, and a supportive work environment.

If you are ready to take your career to the next level and be part of a leading company in the beverage industry, apply today.