Brand Marketing Associate

About Fair Harbor

Fair Harbor reflects the effortless ease of coastal living –laid-back and shaped by the elements.

Expanding beyond its original swimwear, the brand now brings its signature comfort and versatility to year-round essentials. Every piece is made to be worn hard, sun-faded, salt-washed, and broken in by the life you live.

Since launching, the Certified B Corp brand has repurposed over 37 million recycled bottles and other sustainable fabrics into year-round essentials. 

About the Role

Title: Brand Marketing Associate

Job Location: Jersey City, NJ

Reports To: Senior Manager Brand Marketing Position Summary

The Brand Marketing Associate will help bring the Fair Harbor brand to life across events, partnerships, influencer relationships, and wholesale channels. Reporting to the Senior Manager Brand Marketing, this role will plan experiences that get people talking, build relationships with influencers and partners, and ensure the brand shows up consistently everywhere it appears.

Responsibilities

Brand Events

● Assist in executing brand events, from press events to larger consumer activations

● Manage event logistics, budgets, vendors, and on-site execution

● Ensure every event reflects brand identity and delivers a memorable guest experience

● Measure event impact and report on outcomes

Wholesale Marketing

● Plan and execute in-store events for accounts, managing everything from vendor coordination to on-site event logistics

● Coordinate seasonal signage updates across retail partner locations

● Provide accounts with seasonal e-commerce imagery and digital assets for their online storefronts

● Ensure brand consistency across retail partner channels

Influencer Relationships & Gifting

● Identify and build relationships with influencers and content creators aligned with the brand

● Manage monthly gifting program, including recipient selection, and product curation

● Track gifting ROI and content performance, and adjust strategy based on results

● Monitor organic affiliate performance and identify top-performing partners to prioritize

What Success Looks Like

● Influencer and gifting programs consistently drive quality organic content and measurable affiliate performance, not just gifted product with no return

● Events and activations run smoothly and reflect the brand well, from vendor coordination through on-site execution

● Wholesale accounts feel supported, signage, imagery, and launch materials arrive on time and elevate the brand at retail

Brand Marketing Associate

● Brand presence in stores, at events, and through creator content, is consistent, distinctive, and unmistakably on-brand

● Senior Manager Brand Marketing can hand off execution with confidence, knowing priorities are understood and details are covered