Brand Marketing Associate

About Aiper

Aiper is the No. 1 smart robotic pool cleaner brand and a leading provider of smart solutions for pools and gardens. Its connected Smart Yard Ecosystem simplifies care across the entire outdoor space – from pool cleaning and water care to smart irrigation. Trusted by more than 4 million users worldwide, Aiper is available in nearly 10,000 stores across 50+ countries and regions. Driven by smart automation, adaptive AI, and sustainable design, Aiper gives users more time to enjoy life’s best moments.

Job Title: Brand Marketing Associate

Location: Singapore (Onboarding & training in Shenzhen, China) Employment Type: Full-time

Responsibilities:

1. User Insights:

· Participate in user research, interviews, consumer communication, and market studies; synthesize feedback into clear user insights.

· Conduct competitor and industry research to build foundational knowledge of pool robots, smart yard, and related industries.

2. Product & Brand Understanding:

· Deeply understand products and core technologies; translate complex technical features into simple, clear, consumer-relevant messaging.

· Gradually develop a complete mindset of user needs → product value → brand value → consumer communication.

3. Brand Content:

· Deeply learn and understand Aiper's brand strategy and positioning; participate in planning and executing brand content strategies, campaigns, and communication programs.

· Collaborate with integrated marketing, PR, KOL, and Social teams to translate brand strategy into executed content, and propose optimizations based on performance.

4. Singapore & Southeast Asia Market: Gradually engage in regional marketing

· Continuously monitor consumer, cultural, and market trends in Singapore and Southeast Asia; support the localization and regional implementation of global brand strategies.

· As the team grows, gradually take on regional brand projects and collaborate with local agencies, KOLs, media, and partners.

Requirements:

1. Bachelor's degree or above; majors in Marketing, Advertising, Communications, Business, Media, or related fields preferred.

2. Strong interest in brands, consumers, products, and marketing.

3. Strong information collecting, analysis, and synthesis skills.

4. Proficient in PowerPoint, Excel/Google Sheets, and other office tools.

5. Good team communication, coordination, and project management skills.

6. Able to adapt to remote and cross-timezone work environments, with strong self-drive and sense of responsibility.

Preferred:

Internship experience with international brands, multinational companies, overseas markets, or regional marketing.

Experience in consumer research, user interviews, or market studies.

Experience in brand campaigns, content marketing, social media, KOL, or PR projects. Interest in consumer tech, AI, robotics, smart home, or outdoor lifestyle.