Brand Marketing Coordinator

Location: New York, NY, 1515 Broadway

Work Arrangement: Onsite full time

Hours: 9:00 AM to 6:00 PM

About

We are a division of Paramount, delivering premium content to audiences around the world through Paramount+ and Pluto TV. Together, Paramount's streaming brands offer a broad portfolio of entertainment, news, sports, and live events, reaching millions of viewers across global markets.

Paramount+ is the company's direct-to-consumer subscription streaming service, offering a unique combination of hit originals, blockbuster films, live sports, breaking news, and beloved franchises.

Overview

The Brand Marketing Coordinator will support the development and execution of brand and multi-title marketing initiatives for Paramount+. Reporting into the Manager of Brand Marketing, this role will help bring integrated marketing campaigns to life by supporting campaign planning, cross-functional coordination, creative development, and operational execution.

This position will support the Global Brand Marketing team across campaign planning, project management, creative development, and cross-functional coordination. The Coordinator will work closely with marketing leads and partners across Creative, Media, Social, Communications, Consumer Insights, Lifecycle, Partnerships, and Programming to help ensure campaigns are organized, informed, and executed successfully.

The ideal candidate is highly organized, detail-oriented, intellectually curious, and eager to learn. They thrive in a fast-paced environment, enjoy collaborating across teams, and are passionate about entertainment, culture, and connecting audiences with great content.

Core Responsibilities

Campaign Planning & Execution

• Support the execution of Paramount+ brand campaigns, multi-title initiatives, and tentpole marketing programs.
• Assist marketing leads with campaign planning, timelines, approvals, and deliverables.
• Coordinate the trafficking and distribution of creative assets, campaign materials, and marketing updates across internal teams and agency partners.
• Help maintain campaign calendars, workbacks, trackers, and status documents.
• Ensure campaign materials and key information are organized and distributed to appropriate stakeholders.
• Support campaign launches by ensuring teams have the information and materials needed for successful execution.

Cross-Functional Coordination

• Partner with teams across Creative, Media, Social, Communications, Consumer Insights, Lifecycle, Partnerships, Programming, and Production to support campaign initiatives.
• Schedule meetings and coordinate logistics for team and cross-functional discussions.
• Capture meeting notes, document action items, and help track follow-ups across stakeholder groups.
• Maintain clear communication across teams and help ensure projects remain organized and on schedule.
• Support information sharing and collaboration across domestic and international marketing teams.

Project Management & Operations

• Maintain key campaign documents, calendars, trackers, presentations, and status reports.
• Organize and manage shared marketing resources, reference materials, and project documentation.
• Assist in the development of presentations, planning documents, executive updates, and campaign recaps.
• Maintain team files, archives, and shared drives to ensure materials are easily accessible.
• Provide administrative and operational support to the Global Brand Marketing team as needed.

Research & Performance Analysis

• Conduct competitive research, industry analysis, and trend monitoring to help inform marketing strategies and campaign planning.
• Assist in gathering campaign performance data and key insights from cross-functional teams.
• Support the development of campaign recaps and post-campaign analyses, documenting learnings and recommendations.
• Stay informed on entertainment, streaming, media, and consumer trends to help identify opportunities for innovation and growth.

Qualifications

Required

• Bachelor's degree or equivalent experience.
• 1-2 years of experience in marketing, entertainment, media, advertising, or a related field, including internships and coordinator-level experience.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Exceptional attention to detail and follow-through.
• Strong written, verbal, and interpersonal communication skills.
• Positive attitude, intellectual curiosity, and willingness to learn.
• Proficiency in Microsoft Office and Google Workspace applications, including PowerPoint, Excel, Google Slides, and Google Sheets.

Preferred

• Experience supporting marketing campaigns with media execution.
• Experience within entertainment, streaming, media, advertising, or consumer brands.
• Familiarity with project management and collaboration tools such as Airtable, Monday.com, Asana, or similar platforms.
• Ability to thrive in a collaborative, fast-paced environment while maintaining a high level of organization and accuracy.

Pay Rate

• $28.44 - $33.44/hr.

Requisition ID: PMOUNTJP00001770