Brand Marketing Manager

Role & responsibilities

Role Summary

Build the Digital Gold brand and create compelling content that helps consumers understand, trust, and engage with digital gold. Lead storytelling across digital, social, PR, and partner channels.

Key Responsibilities

• Develop and execute the brand and content strategy for Digital Gold platform.
• Create content across blogs, social media, app journeys, emails, landing pages, and partner communications.
• Work with designers and agencies to develop campaigns and creative assets.
• Build educational content around digital gold, investing, savings, and wealth creation.
• Manage social media content calendars and brand presence.
• Support product launches, partnerships, and growth campaigns with high-quality content.
• Monitor brand sentiment and customer feedback.
• Coordinate PR and thought-leadership initiatives.

Requirements

• 25 years of experience in content marketing, brand marketing, or communications.
• Excellent written and verbal communication skills.
• Experience creating content for fintech, finance, investing, or consumer-tech products preferred.
• Strong understanding of social media and digital content trends.
• Ability to simplify complex topics into engaging consumer-friendly content.

Success Metrics

• Brand awareness
• Organic traffic growth
• Social media engagement
• Content consumption metrics
• PR coverage
• Lead generation from content initiatives

Preferred candidate profile