Brand Marketing MAP Active Philippines

• Develop and execute strategic brand marketing programs aligned with specific business objectives across multiple channels and customer segments, supporting the overall strategic plan.
• Drive brand awareness and sales growth by leveraging various marketing channels and data sources, including Digital, Social Media, and CRM platforms.
• Build strong business cases for marketing initiatives at the proposal stage, providing data-driven recommendations on effective marketing tactics.
• Monitor and evaluate the performance of marketing programs to ensure alignment with stated objectives and identify areas for optimization.
• Establish and maintain strong working relationships with brand principals’ marketing teams to ensure smooth and effective execution of marketing plans.
• Collaborate closely with cross-functional teams—including brand, merchandising, and creative—as well as external agencies and vendors to execute marketing initiatives successfully.
• Lead end-to-end execution of marketing programs, ensuring timely delivery, stakeholder alignment, and adherence to internal processes.
• Stay updated on industry trends, competitor activities, and local consumer insights to inform and enhance future marketing strategies.

Requirements:

• Bachelor’s degree in Communication, Public Relations, or Marketing Management.
• 5-6 years of experience in integrated marketing communications.
• Excellent command of English, both written and verbal.
• Strong negotiation skills and ability to build consensus.
• Highly creative with a strategic mindset.
• Established network with media outlets and influencers.