Brand Officer

Responsibilities This position will be responsible for handling marketing and branding activities for our F&B businesses, including Hokee Hongkong Cafe, Colega, Lau Lim, and Breville Cafe. Please note that some of these restaurants serve non-halal food.

• Grow superior & premium brand (360 marketing; KOL, digital activation, offline activation, collaboration & partnership, and perfect stores)
• Create & post social media content plan & brand identity
• Mantain social media advertisement
• Monitor & evaluate social media performance including ads
• Build & maintain relationships with KOLs and content creators
• Identify & reach out opportunities for new partnerships & communities

Requirements

• Female, maximum 28 years old.
• Bachelor's Degree (S1) in Marketing, Communication, Business, or related fields.
• Fresh graduates are welcome to apply; marketing experience is preferred.
• Strong understanding of branding, marketing strategies, and social media trends.
• Proficient in Instagram, TikTok, Meta Ads, and digital marketing tools.
• Excellent communication, interpersonal, and creative problem-solving skills.
• Strong organizational and project management skills.
• Strong sense of ownership and ability to work in a fast-paced environment.
• Detail-oriented, analytical, proactive, adaptable, and results-driven.
• Willing to handle multiple F&B brands: Hokee Hongkong Cafe, Colega, Lau Lim, and Breville Cafe.
• Must be comfortable working with F&B brands that serve non-halal food.