Brand Owner

We are looking for a Brand Owner who can take ownership of a brand’s growth strategy and turn it into measurable business results.

This is a role for a strong marketer and strategic thinker who understands that great brand building ultimately needs to translate into revenue, customer value, retention, and sustainable growth.

The ideal candidate should have an experience managing a brand with clear revenue and commercial targets. They know how to understand a market, identify customer and business opportunities, build a strategy around them, and translate that strategy into effective marketing activity.

You will own the direction of the brand, working closely with CRM, Creative, Product, Affiliates and other teams to ensure that every initiative contributes to the overall business objectives.

We are open to candidates with the right mindset, strong marketing and commercial understanding, a data-driven approach, and the drive to take ownership and make an impact.

What You’ll Own

Brand Strategy & Growth

• Develop and execute the strategy for the growth and development of the brand.
• Translate business objectives into clear brand, marketing and commercial priorities.
• Identify opportunities to grow revenue, customer value, retention and overall brand performance.
• Continuously evaluate and evolve the strategy based on market conditions, customer behaviour and business results.

Market & Customer Understanding

• Analyse the market, competitors and consumer trends to identify opportunities and threats.
• Develop a strong understanding of the customer base and how it evolves over time.
• Monitor customer acquisition, retention and churn, with a particular focus on customer value and quality .
• Identify which customer segments create the most value and develop strategies to grow and retain them.

Marketing Campaigns & Execution

• Plan, lead and optimize marketing campaigns in partnership with CRM and Creative teams.
• Ensure campaigns are aligned with the overall brand strategy, commercial objectives and customer needs.
• Turn strategic priorities into clear briefs, initiatives and go-to-market plans.
• Test new ideas, learn quickly and scale what works.

Revenue & Commercial Performance

• Take ownership of the brand's revenue performance and key commercial objectives.
• Track and understand the metrics that matter, including revenue, GGR/NGR, conversion, retention, customer value and campaign ROI.
• Use performance data to identify gaps, opportunities and areas for improvement.
• Make informed decisions on whether to continue, adapt or change strategic initiatives based on results.

Data-Driven Decision Making

• Analyse campaign and business performance to understand what is driving results and why.
• Monitor how many and what type of customers are entering, staying in and leaving the customer base.
• Track changes in customer value and identify trends in customer behaviour.
• Turn insights into actionable recommendations and strategic decisions.
• Establish a continuous cycle of plan → execute → measure → learn → optimize.

Cross-Functional Leadership

• Bring teams together around a clear brand strategy and shared commercial objectives.
• Work closely with CRM, Creative, Product, Affiliates, VIP and other stakeholders.
• Provide clear direction while ensuring teams have the context and priorities they need to execute effectively.
• Lead initiatives from strategy through execution and measurement.

What We’re Looking For

The strongest candidate will be a strong marketer first, with a strong commercial and analytical mindset.

Ideally, you have:

• Experience managing a brand with clear revenue and commercial targets.
• Experience as a Brand Manager, Brand Owner, or in a comparable strategic marketing role.
• Strong understanding of brand strategy, customer lifecycle, retention and campaign optimization.
• Ability to turn market and customer insights into marketing strategy.
• Strong analytical skills and the ability to use data to make business decisions.
• Experience managing or influencing marketing budgets, forecasts and performance targets.
• Commercial awareness and a clear understanding of how marketing activity translates into revenue and customer value.
• Confidence working cross-functionally and influencing teams without relying solely on formal authority.
• A hands-on, proactive approach – you see an opportunity and take ownership of making it happen.

If you’re looking for a role where you can truly own, build, and scale – this is it.

Apply now!