Brand Protection Manager, Online

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The  Online Brand Protection Manager  plays a critical role in safeguarding the brand’s digital presence by identifying and removing counterfeit products and other illicit content across e-commerce platforms and websites. This role requires strong expertise in online brand protection, a solid understanding of platform ecosystems, and the ability to collaborate effectively with internal stakeholders and external partners.

RESPONSIBILITIES

• Lead and manage online brand protection initiatives in collaboration with external vendors.
• Oversee vendor performance, including defining KPIs, monitoring outcomes, and optimizing cost efficiency.
• Build and maintain strong relationships with key online platforms to support risk assessment and enforcement actions.
• Deliver regular reporting, insights, and risk analysis to stakeholders.
• Analyze trends and identify opportunities to improve processes and enforcement strategies.

QUALIFICATIONS & EXPERIENCE

• 3+ years of experience in Online Brand Protection (OBP).
• Strong understanding of intellectual property (IP) laws and enforcement practices.
• Proven experience working with e-commerce platforms and specialized OBP vendors.
• Familiarity with APAC online platforms and social media ecosystems is a plus.
• Fluent in English with the ability to work effectively in cross-cultural, global environments.
• Highly organized, proactive, and adaptable, with a willingness to work flexible hours when needed.

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