Brand Specialist

JOB RESPONSIBILITIES:

• Obtains and analyzes market data.
• Monitors the sufficiency of stocks, distribution reach and movement of assigned brand/s.
• Assist in development and execution of marketing plan.
• Evaluates the market's reception of the brand and monitors the implementation of brand promotions through sales analysis and field work.
• Assist in managing social media to increase brand equity and brand awareness to the target market.
• Writes copies for advertisements, press releases and advertorials in print media.
• Organizes and attends marketing events for brand promotion, such as press conferences and product launches as well provide operational support.

JOB QUALIFICATIONS:

• Graduate of Marketing, Mass Communications, Journalism or Advertising
• With at least 1 year experience in brand management, marketing or related roles
• Excellent communication and presentation skills; highly interpersonal
• Proficient in leveraging digital marketing channels and social media to reach new audiences
• Experience with various digital marketing platforms and social media channels to effectively engage target audiences
• Experience with any major digital marketing platforms and social media channels is required
• Experience in analyzing market trends, conducting market research and developing market strategies
• Demonstrated ability to conduct comprehensive market research using various methodologies to inform strategic decision-making
• Experience with data analytics tools for market research is required
• Applicants must be willing to work in Caloocan City
• Cosmetics or beauty industry experience is preferred but not required