Brand Strategy Consultant

About the Role

We are looking for a senior Brand Strategist to translate research, business context and customer insight into clear brand/experience strategies that can be implemented across customer journeys, service delivery and brand touch-points.

This role requires a strong strategic thinker who can bring structure to complex information, develop practical frameworks, and work directly with clients to shape recommendations that are commercially relevant and operationally actionable.

Key Responsibilities

Strategy Development

• Develop customer journey strategies, experience frameworks and operational protocols grounded in research and business objectives.
• Translate complex business, customer and operational inputs into clear strategic recommendations.
• Define KPI and measurement frameworks to evaluate the effectiveness of proposed strategies.
• Benchmark against category practices and relevant cross-industry examples.
• Identify gaps, opportunities and priorities across customer and service experiences.

Client Engagement

• Work directly with client stakeholders through strategy workshops, working sessions and validation discussions.
• Present strategic recommendations clearly to senior stakeholders.
• Facilitate alignment across teams with different priorities and functional perspectives.
• Support the translation of strategy into practical implementation requirements.

Collaboration

• Work closely with researchers and designers to ensure recommendations are evidence-based and executable.
• Provide strategic direction and feedback throughout project development.
• Support and mentor junior strategists or researchers where required.

Requirements

• Approximately 6–8 years of experience in brand strategy, customer experience strategy, service design, consulting or a related discipline.
• Strong analytical thinking and strategic writing skills.
• Demonstrated experience developing frameworks, customer journeys or strategic recommendations that can be translated into execution.
• Confident presenting and facilitating discussions with client stakeholders.
• Strong ability to synthesize complex or incomplete information into a clear point of view.
• Experience working on complex customer, service or operational environments would be advantageous.
• Previous mentoring or team-development experience would be beneficial.

Key Skills

• Strategic thinking and problem-solving.
• Customer journey and experience strategy.
• Analytical synthesis.
• KPI and measurement framework development.
• Executive communication and presentation.
• Workshop facilitation.
• Strong written communication.
• Cross-functional stakeholder management.