Brand Strategy Manager

Responsibilities

• Brand Architecture & System Building :

Develop and continuously optimize the EBC Global Brand Guidelines, covering VI (Visual

Identity) standards, brand tone of voice, compliance scripts, and usage rules for FC

Barcelona IP rights, ensuring consistency of the global brand image.

• Brand Strategic Planning :

Formulate annual brand development plans by defining brand positioning, target

audiences, and competitive advantages in alignment with overall corporate strategy.

• Brand Compliance Review :

Establish brand compliance review processes to ensure all external marketing and

communication materials meet regional regulatory requirements (e.g., FCA, ASIC,

CIMA).

• Global Team Empowerment :

Organize training sessions for global brand liaisons to enhance brand awareness and

execution capabilities across regional teams.

• Brand Protection & Coordination :

Oversee global brand protection strategies, including trademark registration,

defensive domain management, and emergency response to brand infringement.

• Competitive Monitoring :

Systematically track brand activities of core competitors (e.g., IG Markets, CMC

Markets) and produce monthly competitive intelligence reports.

Requirements

• Educational Background: Bachelor's degree or above in Marketing, Advertising,

Communications, Business Administration, or related disciplines.

• Work Experience: 5+ years of experience in brand strategy or brand management;

background in financial services or consulting firms is preferred.

• Core Competencies: Proficient in brand management theories and practices, with

systematic knowledge of brand positioning, communications, and brand building.

• Exceptional market research and competitive analysis skills.

• Excellent communication and coordination skills, with the ability to collaborate

effectively across departments and regions.

• Innovative mindset and strategic vision to identify market opportunities and formulate

innovative strategies.

• Language Requirements: Fluent in both Chinese and English, with the ability to

collaborate in a multinational team environment.

• Preferred Qualifications (Bonus Points): Proven track record of building a brand system

from the ground up (0 to 1).

• Familiarity with the FinTech industry.