Brand Supervisor

About the role

A Brand Officer/Supervisor entails development of strategies to achieve brand's business goals. They leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty. Through proper coordination and communication, they effectively strategize product selection, pricing, buying and principal interfacing.

Key responsibilities

• Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business.
• Monitor resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency, and optimal brand profitability.
• Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.
• Keep abreast with new brands and trends in the market and observe competitors regularly for pricing and new product lines.
• Scout market for viable distribution, monitor performance of doors and recommend appropriate actions on doors.
• Create effective communication strategy and evaluate marketing activities in promoting the brand, product and doors/channels.
• Lead cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.
• Adopt technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels.
• Coordinate overall strategy and direction to merchandising activities such as product selection, pricing, buying and principal interfacing.
• Review product performance and recommend appropriate actions for effective inventory management while ensuring business profitability.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5 years of experience in Brand Management, Marketing, or Commercial roles.
• Experience in retail, fashion, lifestyle, or FMCG industries is highly preferred.
• Proven track record in managing brand growth and profitability.