Brand Visual & Content Creative Specialist

Position Summary

The Brand Visual & Content Creative Specialist is responsible for creating compelling visual content that strengthens lifestyle consumer brand across digital, social, retail, and event touchpoints. This role combines graphic design, photography, video production, AI-assisted content creation, and brand storytelling to create engaging content that resonates with the US market while maintaining a consistent brand identity.

Key Responsibilities

Brand & Creative Design

• Create visual assets for social media, e-commerce, email marketing, digital advertising, and website content.

• Design campaign creative for seasonal launches, product releases, and promotional initiatives.

• Produce educational and lifestyle graphics highlighting product features, lens technology, materials, and technical benefits.

• Develop print collateral including trade show displays, pop-up materials, signage, brochures, packaging inserts, and point-of-sale materials.

• Maintain and organize a comprehensive library of brand assets for internal teams and external partners.

Content Creation

• Plan, photograph, and film product, lifestyle, and behind-the-scenes content.

• Edit photography and videos for social media, website, paid advertising, and brand campaigns.

• Create short-form video content for Instagram Reels, TikTok, YouTube Shorts, and other digital platforms.

• Produce motion graphics, animations, and AI-assisted visual content to increase creative output and efficiency.

• Leverage AI tools for image generation, video editing, background replacement, retouching, caption generation, copy ideation, and creative concept development while ensuring all content aligns with the brand's creative standards.

Brand Management

• Maintain and evolve the brand guidelines across all touchpoints.

• Ensure visual consistency in typography, color, imagery, and overall brand presentation.

• Develop reusable templates and creative systems for efficient content production.

Copywriting & Storytelling

• Write engaging copy for social media, product pages, campaigns, newsletters, and digital marketing materials.

• Adapt messaging and tone of voice specifically for the US consumer while remaining true to the brand.

• Use AI-assisted writing tools to accelerate content creation while maintaining a consistent brand voice.

Collaboration

• Work closely with the Marketing Manager and Product Team to execute integrated campaigns.

• Support new product launches with creative assets across multiple channels.

• Coordinate with photographers, influencers, printers, and external creative partners when needed.

Qualifications/Skills

• 2 years of experience in graphic design, visual communication, or content creation.

• Strong portfolio demonstrating digital, print, and brand design.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom).

• Experience with photography, videography, and post-production editing.

• Strong understanding of social media platforms and visual storytelling.

• Experience using AI creative tools to accelerate design, image creation, video production, copywriting, and creative workflows.

• Knowledge of print production and preparing artwork for commercial printing.

• Excellent eye for typography, layout, composition, and brand aesthetics.

• Strong organizational skills with the ability to manage multiple creative projects simultaneously.

• Experience working with lifestyle, fashion, sports, or consumer brands is preferred.

• Motion graphics and animation.

• Experience with Shopify or other e-commerce platforms.

• Understanding of Meta, TikTok, and Google creative best practices.

• Ability to integrate emerging AI tools and automation into the creative workflow to improve efficiency while maintaining high-quality brand standards.

Physical Requirements

• Ability to work at a computer for extended periods.
• Ability to occasionally lift and move marketing materials weighing up to 25 pounds.

Work Environment

This position primarily works in an office environment and collaborates closely with the Marketing, Sales, and Product teams. Occasional travel may be required to attend trade shows, marketing events, product photoshoots, or other business-related activities.

Compensation & Benefits

• Annual base salary: $70,000–$75,000, based on qualifications and experience.
• Paid Time Off (PTO) and paid holidays.
• Medical, dental, and vision insurance, subject to Company eligibility requirements.
• 401(k) retirement savings plan, if applicable.
• Business travel expense reimbursement in accordance with Company policy.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you currently require, or will require in the future, employer sponsorship to work in the United States?

Education:

• Bachelor's (Preferred)

Experience:

• Graphic design: 2 years (Preferred)

Language:

• Mandarin (Preferred)

Work Location: In person