Brand Visualiser

Brand Visualiser:

Design, Motion & Visual Communication

Experience: 6-7+ Years

Function: Brand / Marketing / Creative

Company: DTDC Express Ltd.

About the Role

DTDC is looking for a Senior Brand Visualiser who can translate brand and communication objectives into compelling visual ideas and execute them across multiple formats.

This is not a traditional graphic design or video-editing role. We are looking for a visual thinker and storyteller who understands how to build a visual narrative, develop a creative direction and communicate an idea through design, imagery, typography, motion and video.

The ideal candidate should be equally comfortable conceptualising a campaign, creating its visual language, designing the static assets and bringing the idea to life through motion and video.

The role also requires strong hands-on knowledge of Generative AI and AI-powered creative workflows, including image generation, video generation, voice, avatars and prompt engineering.

Key Responsibilities

Visualisation & Creative Conceptualisation

• Develop creative concepts and visual directions based on brand, marketing and communication objectives.
• Translate a brief or business problem into a strong visual idea or creative concept.
• Develop Key Visuals (KVs), campaign territories, moodboards, storyboards and visual narratives.
• Decide how an idea should be communicated visually across different platforms and formats.
• Think beyond individual creatives and build connected visual systems for campaigns.
• Develop visual storytelling through composition, typography, imagery, colour, illustration, motion and sequencing.
• Present and communicate creative concepts clearly to internal stakeholders and explain the thinking behind the visual direction.
• Ensure that creative ideas are both conceptually strong and relevant to the DTDC brand.

Brand & Graphic Design

• Design high-quality creative assets across digital, social, print, internal communication and marketing platforms.
• Develop campaign KVs, social media creatives, digital banners, mailers, presentations, OOH creatives, internal communication and other brand collaterals.
• Maintain strong visual consistency and adherence to DTDC's brand identity.
• Have a strong understanding of typography, layout, colour, hierarchy, composition and visual communication.
• Adapt a single creative idea into multiple formats while retaining its core visual identity.
• Create designs that are not only aesthetically strong but also communicate the intended message clearly and quickly.

Video & Motion

• Conceptualise and create videos, reels, motion graphics and short-form brand content.
• Translate static campaign ideas into motion and video narratives.
• Create storyboards, shot concepts and visual sequences before production.
• Edit and produce videos using professional video-editing and motion-graphics tools.
• Understand pacing, transitions, visual rhythm, sound and storytelling.
• Collaborate with internal teams, production partners, photographers, videographers and other creative stakeholders where required.

AI & Generative Creative

Use AI as an integral part of the creative process to improve ideation, experimentation, production and visual storytelling.

Hands-on experience with tools such as:

ChatGPT: ideation, creative development, research and prompt engineering

Nano Banana: AI image generation and image manipulation

Seedream: AI image generation

Seedance: AI video generation and animation

Runway: AI video generation and creative production

Adobe Firefly: generative design and image creation

ElevenLabs: AI voice generation and sound

HeyGen: AI avatars and video generation

Other emerging AI image, video, audio and creative tools

The candidate should be able to evaluate different AI tools and determine which tool and workflow is appropriate for a particular creative requirement.

Software & Technical Skills

Design

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Video

Adobe Premiere Pro

Adobe After Effects

DaVinci Resolve

AI / Creative Technology

ChatGPT

Nano Banana

Seedream

Seedance

Runway

Adobe Firefly

ElevenLabs

HeyGen

Other emerging Generative AI platforms

Knowledge of Blender / 3D would be an added advantage.