Branding Executive

We are looking for a creative, detail-oriented and proactive Branding Executive to strengthen and grow our brand presence in the interior design industry.

You will be responsible for developing and executing branding and marketing initiatives across digital and offline platforms, creating engaging content, coordinating campaigns and events, and ensuring our brand image remains consistent and professional across all customer touchpoints.

This role is ideal for someone who is passionate about branding, interior design, lifestyle content and creative marketing, and enjoys turning ideas into engaging content and campaigns.

Key Responsibilities

• Develop and execute branding and marketing strategies to increase brand awareness and strengthen the company's market positioning.
• Manage and maintain the company's brand identity across social media, website, showroom, marketing materials and other communication channels.
• Plan, create and coordinate engaging content for Instagram, Facebook, TikTok and other relevant platforms.
• Work closely with the design team to showcase completed projects, interior concepts, design inspiration and company achievements.
• Develop content calendars and manage the planning, production and posting of social media content.
• Coordinate photography and videography for completed projects, showroom activities, events and marketing campaigns.
• Create and coordinate marketing materials including brochures, catalogues, EDMs, promotional materials and presentation decks.
• Support the planning and execution of marketing campaigns, events, exhibitions, collaborations and showroom activities.
• Explore new branding opportunities, partnerships and collaborations to enhance the company's visibility.
• Monitor social media trends, competitors and market developments within the interior design and renovation industry.
• Ensure all branding and marketing materials are aligned with the company's brand guidelines and maintain a consistent brand image.
• Track and review marketing performance and provide recommendations for improvement.
• Work closely with the management, sales and design teams to support business and marketing objectives.
• Manage and monitor leads generated through social media, website, marketing campaigns and other channels.
• Respond to customer enquiries and ensure leads are properly recorded, followed up and assigned to the relevant sales/design consultant.
• Undertake other branding and marketing-related projects as required.

Requirements

• Diploma or Degree in Marketing, Branding, Communications, Mass Communications, Business or a related field.
• At least 2 years of relevant experience in branding, marketing, social media or content creation.
• Experience in the interior design, architecture, renovation, property, lifestyle or related industry will be an advantage.
• Strong understanding of social media platforms and digital marketing trends.
• Creative mindset with a strong eye for design, aesthetics and visual presentation.
• Good copywriting and communication skills.
• Proficient in Canva, Adobe Creative Suite or other design/content creation tools.
• Good organisational and project management skills, with the ability to manage multiple projects and deadlines.
• Independent, proactive and comfortable working in a fast-paced environment.
• Strong attention to detail and a good understanding of brand consistency.
• A portfolio of previous branding, social media or marketing work will be an advantage.

What We Offer

• Opportunity to take ownership of the company's branding and marketing direction.
• Work closely with an experienced interior design team and gain exposure to the creative design industry.
• Opportunity to develop and implement your own creative ideas.
• Exposure to branding, digital marketing, social media, events and content creation.
• A dynamic and creative working environment.

If you are passionate about branding, creative content and interior design, we would love to hear from you!