Branding Executive

Department

Marketing & Branding

Industry

Healthcare / Hospital

Reporting To

Marketing Manager / Head – Marketing

Job Summary

The Branding & Marketing Executive will be responsible for planning and executing branding initiatives to strengthen the hospital's brand presence across digital and offline platforms. The role involves social media management, vendor coordination, outdoor branding, collateral development, doctor information management, event execution, and ensuring consistent brand communication across all hospital units.

Key Responsibilities

Social Media Management

Create, schedule, and publish engaging content across social media platforms.

Manage paid promotions to improve reach, engagement, and lead generation.

Coordinate with designers and content teams for creative campaigns.

Monitor social media performance and prepare monthly reports.

Brand Management

Ensure consistent implementation of the hospital's brand guidelines across all marketing materials.

Maintain brand identity across all hospital branches and departments.

Support branding campaigns to increase hospital awareness and patient engagement.

Vendor Management

Coordinate with printing, advertising, digital, and media vendors.

Negotiate pricing, contracts, and delivery timelines.

Monitor vendor performance and ensure quality standards.

Outdoor Media Management

Plan and monitor outdoor branding activities including hoardings, kiosks, signages, bus shelters, and other promotional displays.

Ensure installations comply with brand standards and approved artwork.

Marketing Collateral Management

Coordinate the design, printing, and distribution of brochures, leaflets, standees, posters, banners, doctor profiles, and other promotional materials.

Maintain inventory of marketing collateral across all locations.

Doctor Information Management

Collect and update details of new consultants and resigned doctors on a regular basis.

Ensure all digital platforms, hospital website, brochures, and branding materials reflect updated doctor information.

Event Management

Coordinate health camps, awareness programs, doctor launches, CMEs, medical conferences, hospital inaugurations, and promotional events.

Liaise with internal departments and external agencies for smooth execution.

Reporting & Analysis

Prepare weekly and monthly marketing reports.

Track campaign effectiveness, vendor performance, and branding activities.

Provide recommendations to improve marketing outcomes.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person