BRANDING EXECUTIVE

Job Responsibilities :

• Develop and execute marketing and branding strategies that leverage local trends, events, seasonal moments, and public holidays to increase brand awareness and strengthen brand positioning.
• Plan and manage integrated campaigns across online and offline channels, from concept development through execution and evaluation.
• Manage the company’s official social media platforms, including Instagram, TikTok, Xiaohongshu, Threads, and other relevant channels.
• Develop monthly content calendars and create engaging content ideas aligned with each brand’s identity and target audience.
• Coordinate content production, including photography, videography, copywriting, graphic design, and promotional materials.
• Write or review captions, campaign messages, promotional copy, and other customer-facing communications.
• Monitor social media trends, competitor activities, and audience behavior to identify new opportunities for the brands.
• Coordinate with outlet PICs and internal departments to ensure campaigns, promotions, events, and brand projects are executed smoothly and on schedule.
• Monitor online reviews, customer complaints, and public sentiment; coordinate timely responses and appropriate follow-up to protect the company’s reputation.
• Manage and maintain third-party business accounts and listings, including Google Business Profile/Google Maps, TikTok, GrabFood, GoFood, and other relevant platforms.
• Ensure business information, promotional materials, menus, operating hours, and brand visuals remain accurate and consistent across all channels.
• Oversee the development and quality control of brand-related design materials, including menus, packaging, signage, advertisements, digital assets, and event collateral.
• Maintain consistent brand identity, tone of voice, and visual standards across all customer touchpoints.
• Build and maintain relationships with media, influencers, content creators, agencies, vendors, and external business partners.
• Coordinate collaborations, sponsorships, media placements, and partnership agreements, including related contracts and deliverables.
• Manage campaign timelines, marketing budgets, vendor quotations, and production schedules.
• Track campaign and content performance using relevant analytics tools, prepare regular reports, and recommend improvements based on the results.
• Support outlet openings, product launches, promotional events, and other brand-building initiatives when required.

Requirements :

• Bachelor’s degree in Marketing, Communication, Branding, Business, Design, or a related field is preferred.
• At least 1–2 years of experience in branding, marketing, social media, content, or a related role is preferred.
• Experience in the F&B, hospitality, lifestyle, retail, or creative industry will be an advantage.
• Strong understanding of the local market, consumer behavior, and current social media trends.
• Creative and innovative, with the ability to turn ideas into practical and measurable campaigns.
• Familiar with Instagram, TikTok, Xiaohongshu, Threads, Google Business Profile, and other relevant digital platforms.
• Good content-planning, copywriting, storytelling, and communication skills.
• Basic design skills and familiarity with tools such as Canva or Adobe Creative Suite are an advantage.
• Familiarity with social media analytics and advertising platforms is an advantage.
• Strong project-management, time-management, and cross-functional coordination skills.
• Detail-oriented, proactive, responsible, and able to manage multiple projects and deadlines simultaneously.
• Comfortable communicating and coordinating with outlet teams, vendors, creators, media partners, and management.
• Able to work independently while collaborating effectively as part of a team.
• Willing to occasionally work outside regular hours when supporting campaigns, content production, launches, or events.
• Please include a portfolio or examples of previous campaigns, social media content, design work, or branding projects with your application.

Benefits :

• Opportunity to manage and develop multiple lifestyle and F&B brands.
• Hands-on involvement in creative campaigns, collaborations, launches, and events.
• Professional growth opportunities in branding, content, and integrated marketing.

Application :

Please submit your CV together with your portfolio or examples of relevant work. Shortlisted candidates may be asked to complete a short practical assignment as part of the selection process.