Branding Executive

About the role

We are looking for a Branding Specialist to strengthen our brand positioning, visual identity, campaign messaging, and market communication. This role will support brand strategy, creative direction, campaign planning, content messaging, and consistency across all online and offline brand touchpoints.

Key responsibilities

• Support the development of brand positioning, brand voice, campaign themes, and marketing messages.
• Ensure brand consistency across social media, website, ads, videos, offline materials, and partnership campaigns.
• Work with designers, content creators, video editors, and marketing teams to produce brand-aligned materials.
• Plan branding campaigns to increase awareness, trust, recall, and engagement.
• Conduct market research, competitor analysis, audience research, and trend monitoring.
• Create campaign briefs, creative direction, slogans, taglines, and communication angles.
• Review marketing materials to ensure they match brand guidelines and business objectives.
• Support offline branding activities such as events, booths, sponsorships, activations, and promotional materials.
• Track branding performance through awareness metrics, engagement, sentiment, search interest, follower growth, and campaign feedback.
• Assist in building brand guidelines, presentation decks, media kits, and internal brand documents.

Requirement

• At least 2 years of experience in branding, marketing, content strategy, creative planning, or communications.
• Strong understanding of brand positioning, messaging, visual identity, and audience psychology.
• Good copywriting and creative thinking skills.
• Able to write in English and Chinese. Bahasa Malaysia is a plus.
• Familiar with social media, digital campaigns, KOL campaigns, and offline activations.
• Good communication skills and able to coordinate with creative and marketing teams.
• Detail-oriented, organized, and brand-sensitive.
• Able to work on-site in Malaysia.