Branding Manager

About the role

We are looking for an experienced Brand Manager to lead our brand strategy and execution in Thailand. The ideal candidate has a strong background in both offline and online marketing, proven experience in large-scale event planning, and has worked with well-known brands in the FMCG and beauty industries. This role will be responsible for driving brand awareness, engagement, and growth in the Thai market through integrated campaigns and impactful activations.

Key responsibilities

• Develop and execute brand strategies tailored to the Thailand market, ensuring alignment with global/regional brand guidelines.
• Plan and lead large-scale events (product launches, pop-ups, promotional campaigns) from concept to execution.
• Manage integrated marketing campaigns across offline (retail, events, OOH) and online (social media, e-commerce, digital ads) channels.
• Collaborate with local agencies, vendors, and internal teams (creative, product, sales) to deliver brand initiatives.
• Monitor brand performance, market trends, and consumer insights; adjust strategies to maximize ROI.
• Oversee brand budgets and ensure cost-effective execution of campaigns and events.
• Build and maintain relationships with key retail partners, KOLs, and media in Thailand.

About you

• 5+ years of brand management experience, with a focus on FMCG and/or beauty categories.
• Proven track record working with well-known/established brands (local or international).
• Strong experience in both offline and online marketing – from retail activations to social/digital campaigns.
• Hands-on experience in planning and executing large-scale events (e.g., brand festivals, launch parties, roadshows).
• Excellent understanding of the Thailand consumer landscape, culture, and market dynamics.
• Fluent in Thai (native or professional proficiency) and English (business working level).
• Strong project management, communication, and leadership skills.
• Bachelor's degree or above in Marketing, Business Administration, or related field.
• Preferred: Experience with e-commerce platforms (Lazada, Shopee, TikTok Shop) and social commerce in Thailand.
• Preferred: Existing network of local agencies, vendors, or influencers.