Branding Strategy Manager

该职位来源于猎聘 I. POSITION OVERVIEW: Reporting to Global Head of Marcom and Branding, the manage of brand creative studio leads Nexperia China’s brand resource management, brand visual system and creative studio function. This role owns the development, localization, governance and production of Nexperia’s brand guidelines, VI system, brand architecture and branded materials, ensuring all outputs comply with brand standards. II. KEY RESPONSIBILITIES:

Brand Visual System & Guideline Development

• Own the development and evolution of Nexperia China’s brand guidelines, VI system and brand architecture.
• Define design principles, visual language, logo usage, color palette, typography, layout systems and brand application rules.
• Work with professional brand consulting agencies and design partners to develop, refresh and upgrade the brand visual system. Brand Resource Management
• Own Nexperia China’s brand resources, including VI assets, templates, image/video libraries, icons, presentation systems and branded collateral.
• Build and maintain the brand asset library, ensuring assets are accurate, accessible, version-controlled and reusable across global markets.
• Develop and standardize templates for presentations, white papers, event materials, digital assets and internal communications.
• Manage the lifecycle of brand resources, support the rollout of Nexperia China’s brand system to global markets by providing standardized resources, templates and guideline interpretation. Brand Governance & Guideline Compliance
• Establish and enforce brand governance SOP and review mechanisms across all marketing touchpoints.
• Ensure all branded materials and Marcom outputs comply with brand guidelines, design principles and template systems.
• Provide guideline interpretation, brand training and enablement to internal teams and external partners where needed.
• Monitor brand consistency across global marketing touchpoints and proactively correct deviations. Creative Studio & Content Production
• Lead and manage Nexperia China’s brand studio, covering graphic design, visual production, video production, product photography and branded content formatting.
• Produce and oversee high-quality Marcom contents, including event materials, product images, videos, white papers, brochures, presentations and digital banners.
• Ensure all studio output and agency-produced content strictly follow brand guidelines and design standards.
• Establish an efficient creative production workflow: briefing, design review, version control, asset delivery and final quality check.
• Manage external creative, design, video and production agencies to ensure quality, consistency and timely delivery. Brand Support for Ma III. SKILLS /COMPETENCIES (Top 3-7 most important/critical competencies needed for the job both soft and hard skills): Skills:  Strong professional capability in brand visual system development, VI architecture, design principles and guideline creation.  Proven experience working with brand consulting agencies and creative partners to develop or refresh brand guidelines and VI systems.  Hands-on capability in brand resource management, design systems, template development and creative production.  Proven experience in managing a brand studio or creative team, including graphic design, video production, product photography and content formatting.  Solid understanding of brand governance mechanisms, guideline compliance, asset management and review processes.  Bilingual capability (Chinese & English) for guideline documentation, creative briefing, presentation and cross-regional communication.