Brands Manager

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• Linaco Manufacturing (M) Sdn. Bhd. Coconut–Based Manufacturing

• Linaco Specialty Industries Sdn. Bhd. Soy–Based Manufacturing

• Linaco Ingredients Sdn. Bhd. Global Ingredients Specialist

• Linaco Food Industries Sdn. Bhd. Herbs and Spices products producer

• PT Kalimantan Kelapa Jaya Coconut–Based Manufacturing

• PT Macro Natura Resources Coconut sugar producer

• TapeMe Sdn. Bhd. All-types adhesive tape

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• Yuen Chun

• Claypot

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• Contact Us

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Brands Manager

Departments

Marketing

Location

Shah Alam, Selangor, Malaysia

Job Description

• Develop and implement brand strategies to strengthen brand awareness, market positioning, and business growth.
• Plan, execute, and monitor integrated marketing campaigns, product launches, promotions, and brand activation initiatives.
• Conduct market research, analyze consumer insights, industry trends, and competitor activities to identify business opportunities.
• Manage the brand portfolio and ensure consistent brand identity and messaging across all communication channels.
• Collaborate closely with Sales, R&D, Digital Marketing, Supply Chain, Procurement, and external agencies to execute brand initiatives effectively.
• Manage marketing budgets, forecast expenditures, and evaluate campaign performance to maximize return on investment (ROI).
• Analyze sales performance, customer feedback, and market data to recommend strategies for brand growth and product improvements.
• Develop annual marketing plans, promotional calendars, and brand objectives aligned with company goals.
• Support the development of packaging, marketing materials, POSM, and advertising content to ensure brand consistency.
• Build and maintain strong relationships with distributors, retailers, media partners, and marketing agencies.
• Prepare regular reports and presentations on brand performance, campaign results, and market developments for management.
• Ensure all branding and marketing activities comply with company policies and regulatory requirements.

Job Requirements

• Candidate must possess at least a Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 5 years of experience in Brand Management, Product Marketing, or Marketing, preferably in the FMCG or Food & Beverage industry.
• Proven track record in developing successful brand strategies and executing marketing campaigns.
• Experience in product launches, brand activation, and campaign management.
• Strong understanding of consumer behavior, market research, and digital marketing trends.
• Excellent analytical skills with the ability to interpret market data and translate insights into business strategies.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong leadership skills with the ability to work collaboratively across cross-functional teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of marketing analytics tools is an added advantage.
• Creative, strategic, results-driven, and able to thrive in a fast-paced environment.
• Willing to travel when required for market visits, trade events, and business meetings.

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• No.17, Lorong Keluli 1C, Taman Perindustrian Bukit Raja Selatan, Seksyen 7, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia.
• Tel: +6(03)-3344-3933
• Email: [email protected]

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